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Social Media Optimization

How Can a Budding Fashion Designer Promote His Clothing Line on Instagram?

By Yogesh Gaur on October 4, 2018

You may be a small fashion house owner with clothes that would stand out from the rest. You may already be using social media platforms such as Facebook to post your unique designs. You are aware that it is a good idea for fashion designers and fashion houses to showcase their creative and unique clothes on social media channels for reaching out to a much wider audience and gaining unprecedented exposure.

However, you do not know which social networking site is probably the best platform for promoting your brands. Today, Instagram is the way to go and there is a great partnership between Instagram and fashion branding. You must realize that Instagram is a fantastic marketing tool for starting a successful promotional campaign for fashion houses and budding fashion designers.

Gaining more and more followers for your specific clothing line on this hot favorite social media platform is all about capturing the attention of the users. There are many effective ways of boosting your fashion brand on Instagram and establishing a niche for your clothing brand in the fashion industry.

Keep Posting High-Quality Pictures of Your Product

You need to consider showcasing your apparels in real-life settings. You need to choose the perfect models for wearing your apparels and choose the best environment for showcasing your creations to the target audience. Choose the right ambiance and settings where your outfits should be worn. Suppose you are into creating bridal trousseau or wedding clothes, you must show a model adorned like a bride in the church.

Start Engaging with Potential Customers

The Instagram users who are following you on this platform are all your potential customers. You could be reaching out to them by liking their posts and commenting on them consistently so that a relationship could be initiated and cemented over a period of time. You could start a sale and ultimately close the sale simply by offering special deals or discounts for being such dedicated and valuable followers on Instagram. In this context, you must know that you could boost the number of followers by contacting reputed digital marketing services to buy real Instagram likes.

Compose a Compelling Caption

A picture becomes even more vivid with appropriate words for reinforcing action. You must incorporate a compelling caption that has action words such as tag a friend or double tap etc. for driving more engagement.

Share Fascinating Video Content

Pictures are just not enough on this popular social media platform. You need to put in efforts toward creating an effective video strategy that would be covering video posts, Instagram Live and Instagram Stories. In order to succeed as a fashion designer or a fashion house, you must build a robust relationship with all your followers. Remember videos could prove to be appealing and mesmerizing so they could help you in fortifying your relationship with all your followers.

Conclusion: Reaching Out to Influencers

You could chalk out an effective marketing and promotion stratagem with influencers for promoting your clothing line. Instead of randomly sending your products or samples to the Instagram user, you must consider reaching out and building a strong connection. Examine if it is a truly mutual fit between you and the influencer. Accordingly, you could craft an appropriate compensation agreement.

Author Bio: Harris is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

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