Why Use Physical Promotional Products for Your Online Marketing Campaign

May 13, 2019
Online Marketing Campaign

If you’re looking to get the most out of your online marketing campaign, then you should definitely consider using physical promotional products. Even with the rise of social media ads, promotional products are still one of the best forms of advertising you can do. Think about this for a second; how many people remember tv ads, Facebook links, and emails after they’ve seen them? Well, not many.

You’re likely to forget about these ads in just a few days. But physical promotional products? These have staying power. Much like modern smartphones and computers, we use both short-term and long-term memory in our day-to-day lives. You want people to remember your business identity for a long time. The problem is that in today’s world, everyone is in a rush to catch the digital marketing wave and they rely solely on online media platforms to promote their brand.

Promotional products can go a long way in establishing your brand’s identity by expanding your audience and attracting new leads. Today we’ll be discussing why you should incorporate physical promotional products in your online marketing campaign.

Defining promotional products

Before we get started, it’s important to have a good understanding of what promotional products are. Promotional products are items that are branded with a company’s logo or slogan. These items are usually given away at little to no cost to promote a brand and increase customer reach. Brands combine promotional products with their online marketing campaigns to achieve the following:

  • Reward loyal customers
  • Acquire new fans and followers
  • Incentivize evangelists to engage with their brand
  • Establish a strong online presence

Promotional products can range from lanyards, compendiums, and pens to coffee mugs, polo shirts, and even corporate clothing. A promotional product can be anything you want, but there’s more to it than just slapping your brand on it and expect your campaign to work.

Choosing the right promotional products require thorough research about who your target audience is, what their preferences are, and what products help push your brand image out there. You want potential customers to be constantly reminded of your brand and you do that by handing out promotional products that they can use on a daily basis. Being in your audience’s line of sight is crucial to acquiring leads and generating more sales. Only then will you be able to reap the rewards of what promotional products can do for your business.

How promotional products work

Nowadays, most businesses make use of viral marketing strategies to reach thousands of potential customers. They create low quality ads and pump them out like hotcakes on social media sites in an effort to generate plenty of attention. And while these strategies can work, it’s not a viable long-term solution. You want your customers to have a lasting impression on your brand. Sure, people can recognise your brand when your ad goes viral, but only for a short period of time. For most online retail businesses, customer engagement is only half the equation. The goal here is to not only be seen by potential customers, but to actually get acknowledged and remembered by them through the use of proper online marketing strategies.

This is where physical promotional products come in. Say for example, you own a donut shop. You’ve been in operation for 6 months now and you want to expand your brand awareness to draw in more customers. A great way to get your donut shop’s name out there is to combine promotional products with your social media presence. How do you do this? By giving loyal customers a travel coffee mug.

But that’s not to say you’re just going to give this travel mug away for free. What you can do is incorporate this promotional product into your social media campaign by asking people to upload their favorite donut from your store and tag your business for a chance to win. Now your travel mug has generated plenty of social media buzz and your page is growing as well. You’ve just successfully utilised promotional products into your online marketing campaign to attract new leads! Not to mention that the winners are walking around with their travel coffee mugs with your donut shop’s name on it.

Formulating an online marketing campaign with promotional products

Online raffles, giveaways, and contests are one of the most popular ways to formulate an online marketing campaign (especially among product manufacturers and online retailers.) The concept is quite simple; launch a giveaway on social media and make use of promotional products as a reward to the chosen winner. This method can be used across several different businesses in countless ways possible. If you run an online clothing store, you can choose to give away a t-shirt one a week to a random email list subscriber. You can get creative and run a promo sale on social media where customers will receive a cap upon ordering more than three items from your store.

The benefit here is that you get to reach a wider audience since everyone would love to win free items. Keep in mind that in order for this to work, you have to choose promotional products that fit the identity of your brand image. The products themselves should hold a lot of value in terms of utility for your customers to actually use them. Essentially, what’s happened is you’ve turned your loyal customers into brand ambassadors. Your brand can get exposure from their friends and family, and with the lasting impression that you’ve created, there’s a good chance they might come back to your store and purchase more items.


When tied with a strong marketing campaign, promotional products can make a huge difference in terms of increasing your brand awareness and outreach. To this day, it remains one of the most effective strategies to getting your name out there. You don’t have to rely on cheap marketing tactics to establish your business. With these tips available, you’ll be able to piece together a strong campaign that uses the power of promotional products.

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