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If you are doing SEO for the website by learning or hearing from others that you have to do this, and in reality, you know nothing about it, then you are soon going to lose your money by falling trap of bad services. Possibly the website will also get through huge problems in the future for losing quality, style, reputation, and also for bad promotion. Penalties may never leave your back, and the damages done may pull you back for days and bar the progress of the site. Win this post, and you will get to learn about what happens in bad SEO, how you can save yourself from all this, etc.
Learn what SEO is before knowing how bad SEO hurts
Before knowing what is bad or hurting in SEO if done improperly, you should know what SEO is. SEO is the art of making the website more visible and get better rank in search engines against the targeted keyword searches. And SEO makes the site visible real well. Now, why you are doing SEO? That’s because if you do not give the website that much needed marketing push, then things will never fall right on its own, and the site will not start speaking for its own. To let people know that you are there, what you do is, you do good things for recognition, and you tell people that you are present there. Both combine to create your mark and presence.
The same happens with the website too. When you make the website say good things or have good information, and also you make the site being talked about through various links and post everywhere possible on the web, then the site gets popularity and get noticed gradually. And that is simple words is the art of making the site visible.
But just like doing wrong things will only fetch you wrong attention, and people won’t praise you, and rather forget you in days, the website also will be forgotten by search engines and penalized for being marketed to do wrong steps in being popular. And hence you must stay alert; that the professional you chose for the site marketing is doing all things right for the website and belongs to a reputed SEO Chicago Company.
How faulty can SEO hurt the website?
Faulty SEO includes unethical practices, unplanned steps, lazy link building, too much of link building and promotion, not following the Google algorithm changes and policy updates, and so on.
Finally- Why SEO experts do the wrong things at times?
SEO experts often commit mistakes, or purposefully does it wrong, to make clients believe that the site is getting much promotional work done against it to rank it high. Often unethical attempt initially boost the site rank too, until the search engine spiders detect the flaws. For that short period which can be days or hours, the site actually may appear high and rank in searches, which the SEO professional may like to show the client to cash out for the result. This is unethical, and the site when later penalized may take huge time and effort to recover. And a good SEO service will never commit such a mistake.