Every time anyone believes that they fully understand SEO something changes and there is something different to grasp and understand. However, it isn’t working to be easy to ever fully understand this type of search because the algorithms are complicated and they are forever changing. The behavior of humans is also evolving, which implies that the technology that is used is changing too, which also includes pillar pages. Keep reading to learn more about pillar pages and why they are continuing to be important for your SEO strategy.
What exactly is a Pillar Page?
The first thing that you are going to require is to understand is what exactly a pillar page is and this isn’t a unique concept. Marketers have been saying since 2006 that more foundational, valuable and longer content is the way to go when helping customers gets the answers that they need and want. Only put the pillar page is a long style content piece that possesses details and information regarding the main topics and that links out to other information that is valuable and relevant.
You are going to have a topic cluster, which is developed around the pillar page and it would cover a particular topic that is related to your business, products and also services. This is going to be the page where all of the basic and regularly asked questions would be fully answered and it should hold everything that anyone might want to know. By creating these pages that clarify the questions that most viewers would have, then the search engines are operating to see that the content you are putting up is the most informative and relevant.
You also need to think about how this kind of page is different from your daily blog post or web page. First off, this type of content is often a lot extended than any of the average blogs or website pages and it additionally has a table of contents or even chapters that make navigation more comfortable. If you are going to be creating a pillar page you want to assure that the topic would be able to have some 20 to 30 posts. These posts are continuing to be linked and should answer some main issues, including the basics of why, where, when, what, who and even how concerning the topic while staying relevant.
What is a Topic Cluster?
Another thing that you are going to require to know about is a topic cluster and this is a group of diverse content that is properly organized and then arranged by a common topic and the related subtopics. This is one of the best SEO services strategies that stand out there and the topic cluster is not going to be concentrated on specific keywords, but rather topics. This would create the architecture of the website better and it would also make it much more accessible for search engines to search for any related content, which increases your perceptibility on the search engine results.
In the model for a topic cluster, there are continuing to be different groupings and each of them would cover one topic. The structure would start with your “pillar” which is a more extensive outline about the topic and then the content for the clusters that would be based on multiple long-tail keywords. The cluster pages would next link back to the pillar page while the pillar page performs the same to the cluster page using specific hyperlinked keywords for the pages.
This would help the web crawlers find the connections easier, which would boost your site when it comes to the results of the search engine results. These pages are performing to improve your customers and readers get comprehensive and detailed coverage of a single and specific topic.