Plenty of marketing teams out there have thought they could manage all of their SEO needs in house. At first glance, it certainly seems more cost-effective to use existing resources and personnel to manage your SEO strategies rather than pay someone else for that service.
Consider all the different skills and competencies a team would need to excel at good SEO:
- Technical skills to improve site performance and rework site architecture as needed.
- Digital media promotional outreach experience to build your reputation.
- Creative content production to generate compelling site material that authoritative third parties will want to link to.
- Up-to-date understanding of SEO best practices and how to implement them at the ground level.
In-house teams – even those stacked with marketing talent – may not have the experience or specialized knowledge that a dedicated SEO company in Delhi brings to the table. To get a similarly knowledgeable and skilled in-house team, you need to shell out a lot of money on talent acquisition, on boarding, and retention.
That’s to say nothing of the fact that SEO best practices are never set in stone.
The digital landscape (not to mention Google’s search algorithms) is constantly changing. Do you have the time and energy to keep tabs on all the latest developments when you have other marketing tasks to attend to?
“It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though. It requires several hours a day that a solo in-house SEO probably doesn’t have. A consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”
Granted, we may be a little biased here, given we’re a content marketing agency and all. But don’t just take our word for it. SEO expert Bruce Clay is similarly skeptical that an in-house team can find the time to keep pace with the rapid rate of change in the SEO world.
“It’s crucial to stay current with the latest SEO methodology – that’s very time-consuming, though,” Clay stated. “It requires several hours a day that a solo in-house SEO probably doesn’t have. A consultant can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.”
SEO work is highly specialized, so it’s best to stick with the dedicated professionals than burdening your marketing team with jobs they’re just not suited for.
How do you determine if an SEO company is good?
That cost is going to be a major consideration when choosing an SEO agency in Delhi.
Past customer experiences are a good indicator of what you can expect from your vendor connection, so look for as many customer reviews as you can find.
If you know other companies in your industry that have worked with certain SEO agencies, ask them about their experience.
Better yet, conduct some research of your own to see if those businesses have benefited from their SEO providers.
Every SEO firm you speak with is going to tell you that they can boost your search rankings, site visibility, organic traffic, etc., but be sure to see some evidence that they can deliver on those promises. If you’re presented with too-good-to-be-true case study numbers, insist on breaking down exactly what the vendor did and how it led to those results.
If you can, set up a consultation session where the vendor runs a site analysis and pitches a plan to improve your search ranking figures.