There are lots of ways of building backlinks. Write a bunch of articles submit it to an article submission site, start doing social bookmarking and get active on forum posting sites.
But all these ways did not give you a quick and better result that web 2.0 sites can give. Web 2.0 is faced with criticism owing to the spammers & black hat practitioners illicit practices but never the less, if it’s used correctly then the results you will get will be astounding.
Yes, Web 2.0 link building strategy will increase your website ranking from 10 pages to 3 pages of Search engine result page. But If you do in the right manner.
Yes, the higher returns mean higher risk. The same formula is applying here web 2.0 sites will drive a decent amount of web traffic.
Here is today’s article, you will learn about what is web 2.0 sites, Is it black hat SEO technique? How You can use it for link building.
What is Web 2.0?
Web 2.0 sites are basically subdomain sites that allow users to create a version of their website for Free, users can populate their business information, add blogs & start optimizing their preferred anchor text using these Web 2.0 sites.
It allows some changes such as URL, images, videos, contact info and much more. Web 2.0 sites are user-friendly that makes it more powerful & Popular. it is loved by non-techy and techy users as well.
A person without any technical knowledge easily builds their own blog with these free web 2.0 sites.
Some of the most popular web 2.0 sites are Blogger, Tumblr, live journal, wordpress.com, wiki pages and so on.
How to effectively use Web 2.0 for link building?
Some people say Web 2.0 link building is black hat SEO technique.
Is it really? No, Web 2.0 Link building is very much legitimate.
You can increase your website PA(Page Authority) From 0 to 30+ without any much effort with these web 2.0 submission sites.
Here is the right way to do it
Here some right methods that you should use while making web 2.0 backlinks.
1. Create a realistic Web 2.0 site
After creating your account the very first thing you have to think is URL. Create a URL using the LSI keywords. Don’t stuff your actual keyword in the URL. It looks like a spammy site. Put the LSI keyword to differentiate web2.0 sites. Be creative and diverse while creating a URL. The design of the website should appear realist & aesthetic, some design from the very appearance reeks of spam.
1. Write an Authorative article
Since almost all automated programs are outdated. Google wants genuine and credible info for its users. You have to prepare the article manually for Web 2.0 sites.
Keep in mind the number of quality is more valuable than the quantity. Do not opt for an article rewriter or machine-generated articles. Create quality articles that are SEO optimized so that your web 2.0 site can genuinely earn the rankings.
2. Interlink the Web 2.0 sites amongst & within each other
Though it’s a Web 2.0 site you still have to treat it like a website & adopt the best SEO practices that Google entertains. Let’s say you have 4 Web 2.0 sites, so what you can do is interlink the 4 sites with each other & at the same time also internally link the articles within the site.
Interlinking amongst other sites helps gradually build authority amongst these sites which ultimately also increases the authority of your main website.
3. Update the content on an ongoing basis
The last thing you want is being recognized by Google as a PBN (Private Blogging Network) site. Google is effectively cracking down on PBN sites & essentially penalizing these sites. The very recognition of a PBN site is that it already has decent enough Domain Authority with 0 search traffic & almost no content.
These are the characteristics you should avoid possessing for your Web 2.0 sites. To prevent that create SEO optimized content, put at least 2-3 pieces of content in a month, high-quality original content & adopt best SEO practices.
- Finish your profiles on relevant sites
Just create and update your business profile on sites like Facebook, Quora, Reddit, Tumblr, LinkedIn, Twitter, Pinterest & more.
These are high-quality sites that can drive decent referral traffic to your website, you are just providing basic information about your business website. Basic information like website URL, Meta Description & your competitive business-related website.
Things to avoid in Web 2.0 Link Building
- Never treat Web 2.0 sites for black hat practices like stuffing links, stuffing keywords, creating doorway pages and more.
- Don’t promote the same anchor text link from your main website to all the Web 2.0 sites, Google finds it fishy & instead downranks you. Instead create modifications of the main anchor texts to make it appear legit.
4. Selecting the Right Theme
At the time of theme selecting, Choose the standard themes that match your niche. If you’re writing on a sports blog than select a sports-related theme.
According to the theme and niche, select the right font that mixes up with the font. Maintain the right font, font size, heading part and things.
5. Create Mandatory Pages
While creating a web2.0 website, create all mandatory pages. About us page, keep it short and simple what the website, what you offer, what it does, etc..
A privacy page and the contact us(Not required), privacy page is required for every website. You can leave the contact us page it is not required that much.
6. Creating the Content
The most important part of your web 2.0 link building. The content you create is the key to the success of your blog.
Don’t use spin content if you have a good enough budget you can hire a writer and get the content from that.
Use the original and unique content in terms of if you want a long term benefit. Try to write it by yourself or a human.
Write at least 700+ words of the article for your web 2.0 sites. Use LSI keywords for your targeted keyword. You want its look natural. Keep your keyword density under 3%.
Add the relevant authorize high-quality websites, Don’t link to your competitor’s websites. You can add Wikipedia page, about.com and etc…
Add multimedia into your post. Multimedia is an important factor in terms of SEO. If you want to rank higher and get the good marks for your article from an SEO perspective, you need to add at least one multimedia into your post.
Add alt tag with your image and description (If there is an option to add).
7. Publish It
Once you are done with all things, now you can publish it or scheduled it for the future. In Web 2.0 sites there is an option to schedule the post on specific time and date.
After publishing your post don’t forget to share it and get indexed by Google. If your post is not indexed in Google there is no benefit of your hard work.
Neither the users can see it on google nor the bots are able to read it. After publishing your post check out after 2-3 days that it is indexed or not.
Generally, indexing takes 2-3 days if your content is unique and high quality else it takes more time.
What are the Web 2.0 Sites that still passes link value
Blogger web 2.0 sites that is youruniquedomain.blogspot.com ranks incredibly well on Google sometimes it may rank even higher than custom domains, some good blogspots out there are webanalysis.blogspot.com this blogspot has earned references from sites like Search Engine Journal.
Tumblr is a highly engaging platform with millions of users using it every day, you can create your uniquedomain.tumblr.com there are tumblr subdomain sites that are already ranking well in SERPs. A good example of Tumblr blog is whitemenwearinggoogleglass.tumblr.com to crush it on Tumblr visual content works best, people can actually follow your Tumblr blogs.
Weebly is a great Web 2.0 platform to create a brochure of your main website where you are essentially creating a version of your website to display information.
Medium is quite frankly the best Web 2.0 platform you will get a dofollow link plus you can even purchase custom domain to outsource blog section of your main site to Medium.
Like Buffer, Buffer has created a blog website on Medium stories.buffer.com where instead of putting educational or industry-centric content they are putting out content on company culture, leadership, & more.
The reason why Medium is best Web 2.0 is site is because Medium acts as a social networking site for bloggers in particular, people actually comes to Medium for reading, they would likely click your referral link.
So, there you have it all that you need about Web 2.0’s correlation with SEO.