Although people are often talked about independently of one another, search engine optimization and web design are pair sides of the same coin. This indicates that when building your site, you need to hit the right balance between the two to ensure that your content is discover-able and the user experience is appealing.
Here are some of few tips to help anyone who is struggling by this process, empowering you with guidance that can make a tangible difference to your site’s effectiveness.
Make UX & search visibility work together
You might believe that a slick, clean interface is the most reliable way to make sure your site is intuitive and accessible for visitors to use, which is at odds with the idea of SEO-friendly navigation being reliant on reviewing as many keyword-rich categories into your menu as possible.
A good option for getting the sweet spot between usability and search visibility is to make usage of click maps. These will show you where visitors are clicking, which interface the elements are one of the most useful and which are potentially getting in the way of their experience. You can still use the keywords in navbars and drop-downs, but delving into the click map data will determine which elements are worth keeping and which are simply clutter.
Consider content and page layout simultaneously
Compressing your site by high quality, unique content can be a benefit for SEO purposes but force leaves visitors feeling overwhelmed or obtains your site’s design look less glossy if it is thought about in isolation.
Instead, you want to tie in the type of content you commission to the way that pages are set out to make sure that everything looks immeasurable and is consumable in a clear, concise way. Link this within the content length, as well as the addition of media elements, to steer clear of any aesthetic snafus.
Optimize your page load speed to avoid penalties
The faster your pages load, the higher they will be able to rank on SERPs. Google has made it obvious that page load speeds are key ranking factors, especially on mobile devices.
Of course, you also need to make sure your site’s design is attractive plus engaging, which is where images get into play. From an SEO perspective, you want to make certain that any images inserted in pages are adequately compressed to avoid negotiating page load speed, while however being of a high enough quality to grab visitors’ attention.
Product photos are one of the foremost drivers of sales, so optimal performance of them on your site is necessary for both SEO and design purposes.
The conflict between web designs including SEO can often arise if the people responsible for these two areas are not actually working collectively. If each is examined in isolation, you may find that they end up pulling in different directions and leave your site in a pickle post-launch.
Instead, it is ampler to make sure that these teams communicate with one another and pull together towards the same goal.