There is no perfect strategy to drive traffic to your website. Visitors can land on your site from a variety of ways, whether it’s by the search engine, social media, social sharing, or a friend’s referral.
You have several ways to generate traffic, that’s why I’ve created this guide to boost traffic in less time and maximize business income. The strategy below includes implementation with a reason such that it increases the online productivity of your website in the world wide web market.
Let’s get started with how to increase site traffic – ultimate guide in 2019;
Target Long Keywords
Long-tail keywords are highly specific keyword phrases with lower search volume, but the level of specificity is to user’s thinking and the likelihood of converting.
Creating highly targeted content avoid the competition as compared to creating content aimed at high-volume keywords. This increases your chances to get a good rank on Google.
Search Engines Optimization
Site traffic analysis tools show that websites ranking on Google’s first page receive the majority of user clicks and increase sales. It marks that SEO is critical to increase the visibility for generating organic traffic.
So many things go into SEO, but here I would like to highlight a few significant points:
- Create a list of the target keywords relevant to the business.
- Do research to understand the types of content ranking on your target keyword phrases. Simply, try to learn about competitors doing work to drive relevant keyword traffic.
- Give your content an accurate title.
- Write down the vivid and easy-to-understand meta descriptions to entice the readers for visiting your page.
- Use appropriate alt tags in the images of your content.
Since Google regularly updates the algorithm, optimization cannot stick to one single strategy, but a compelling content can help you to bring a standard audience.
Social Media – Sail Your Website In The Ocean Of Audience
There are 3+ billion active social media users acting as the most significant source to increase traffic on your website. To engage this audience, try following these things:
- Post viral stuff on Facebook, Pinterest, and other social media channels. Don’t be afraid to shape your brand voice for attracting new customers.
- Interact more with your followers by replying, commenting, asking for their opinions, as it fosters customer engagement.
- Share blog posts on different social media platforms, be an influencer especially a social media influencer to bring more views.
- Add more social sharing buttons to web posts because it helps to further engage your readers and encourages them to share on their own networks.
- Come up with catchy hashtags that can become viral with your posts.
It is a time-consuming task, but establishing and maintaining social media presence maximize business income returns from customer retention.
Link More To Boost Productivity
If your sites’ landing pages and the blog posts aren’t linked internally, you are limiting your readers to few specific pages, instead of giving them scope to explore more.
Thus, by fusing more internal links, visitors navigate in a better way to your website.
Additionally, these internal links create a framework for your site ultimately helping search engines to understand what pages make cornerstone content for your website such that it makes easy for the web crawlers to find and index the site’s web pages.
Email Marketing – Communicate Directly
You can also boost traffic and maximize the business income of your website by positively implementing email marketing which is useful to target audience. This can happen in many ways, such as:
- Welcoming the new subscribers
- Providing intel to customers about new products and updates
- Announce promotional deals
- Provide educational materials
As long as your email copy compel users and recipients, email marketing will quickly draw users to check out your website. Moreover, if you use the best hosting services, then you can schedule emails in advance.
Host Giveaways and Contests
You can also increase traffic, increase sales, and boost productivity simultaneously ramping up customer engagement by hosting contests and giveaways that must be valuable to users but should be in terms of cost.
Once you’ve decided the prize, you can promote the contest on your website via social media to up the further increase in traffic.
Pay for Advertising
Do you have a decent marketing budget?
For an immediate increase in traffic and results, you can pay for digital advertising strategies like PPC – pay-per-click advertising.
PPC is a part of search engine marketing where advertisers bid and pay for placing ads on a search engine’s page results. Advertisers then pay a fee every time someone clicks on the placed ads.
Traditional ad campaigns show fast results, but they’re costly to run and sustain. On the other hand, it might take months or years to see the fruits of content marketing.
Therefore, people trust more on creating SEO-friendly quality contents and web pages, share their URLs, do link building and try to entice users on the website.
NOTE: Website without content is of no use. Nowadays, users are interested in reading more useful, interesting topics that take them in another world, gives them information and improves their knowledge of the skill.While there is another section of the audience which only believes in reading entertaining content! Although the business is from everything, according to Lilith,
“You must understand that great quality content on the website will increase traffic, boost productivity while it increases sales and maximizes business income.”
Just remember that traffic number is essential and you aren’t the one with less audience engagement on your website.
Most of the websites face the problem of not getting traffic though their idea and business niche is perfectly correct. Keeping this in mind, I had created an ultimate guide to increase traffic and audience engagement to your website. Also, this guide has some points, call them tips and tricks to help in content marketing.
Alisha is a content writer and director of operations. She writes for various industries like travel, wildlife, history, art, and of course technology! She works with B2B and B2C businesses providing digital marketing content that gains social media attention and increases their search engine visibility.