For a small business, social media is no longer optional. With the right of social media marketing plan and tools, you can create effective campaigns, then promote your business and market your products.
Social media marketing solutions can streamline campaigns, and can make it easy to manage posts and accounts. The best social media for business marketing solution make it easy to schedule to publish posts, monitor conversations, have in-depth analytic capabilities and integrate with other programs you use. Here are some of the great social media marketing solutions to help you get there.
It should not come up as a huge surprise that Facebook is number one on our list of the top 10 social media sites for the business. With the 2.41 billion daily active users, Facebook is the most widely used social platform.
Whether your business goal is brand awareness, website traffic, lead generation, or an online conversion, Facebook should (and more than likely will) make a notable difference in reaching your goals when they are used properly. Face book is a wide user base and demographic of users is the main reason it’s at the top of our list and almost anyone can find their target audience on this platform and get in front of them.
On Facebook, you can target by factors like age, gender, employment, interests, purchasing behaviors, relationship status and so much more! This gives you the power to target your exact audience and put your ads and content in their newsfeed where they are already scrolling in it.
- Facebook Messenger
While the Facebook Messenger is a part of Facebook, you have to download the Facebook Messenger app separately from Facebook to use it. It contains a few of additional features outside of the ones mentioned above for Facebook! Thus, Facebook Messenger is number 2 on our list of best social media for business marketing sites for business.
The Facebook Messenger is an app that allows the Facebook users to send direct messages to one another, and lucky for you this functionality also extends to business pages!
Also the Facebook has advertising campaigns that are specifically developed for Facebook Messenger. When someone will clicks on an ad, they will be prompted to start a Facebook Message with your business page, and if they do, your business page can follow up with them in messages from that point on.
Instagram comes very close behind the Facebook and is number three on our list of social media sites for business. Instagram is owned by the same person who owns the Facebook, and has 500 million daily active users.
Because Instagram is owned by Facebook, it has access to the same extensive user base and advertising platform just like the Facebook Messenger app does.
So Instagram has all of the same paid benefits of Facebook, but Instagram also has its own set of organic benefits. On Instagram, you can grow your followers organically and therefore grow the reach of your profile and posts organically as well!
This makes Instagram a great option for both businesses with and without an advertising budget.
YouTube is a video platform that allows users to watch videos and/or upload them.
Because of this, YouTube has access to Google’s advertising platform, and you can use this to your advantage when running YouTube ads.
It also mimics its parent company in that you can optimize the search of your company’s YouTube videos with the proper keywords integrated.
Without having to spend extra money on the advertising dollars, you can make your YouTube videos have higher search rankings by including the searched keywords in your title, video description, and actual list of keywords in the keywords tool.
Twitter is also one of the older social media platforms, and it has 336 million monthly active Twitter users. You can post the photos and videos along with character-limited copy, but Twitter is most known for its feed of real-time updates.
Twitter is also great for engaging new potential customers through its use of hash tags. Similar to Instagram, you can search a hash tag and find other posts from consumers and businesses alike that have used that hash tag.
This means that you can find consumers searching for something that your company offers and vice versa! For example, if you are a car wash company, you can literally find people tweeting about how they need to get their car washed depending on how they’ve used hash tags in their tweet.
By doing this, you build an organic sense of transparency and trust between your business and even your consumers, and this can play a huge part in growing and retaining your customer base.