You most probably have a Smartphone of your own, and if you do, there is a 99% chance that you have access to the internet. Now think of the insane amount of time you need to spend surfing the internet, whether it is to take out a very basic task like responding to messages over the whatsapp, or shopping for things online, or simply to look for the potential matches on tinder (We’ve all been there). The fact that so many people are connected to the internet makes digital marketing a useful tool for marketing. Almost every business today wants to market their products and services online to enhance their reach. It is Digital Marketers who can achieve this goal, and hence, businesses today need Digital Marketers.
So here we are, entering the Top 3 Reasons why Businesses today need Digital Marketers so precariously in the first place.
- Traditional marketing is fading, Digital Marketing is taking over:
Traditional marketing has been previously been confined to door to door and mouth to mouth publicity in the past. Marketers used physical manpower to promote their products, although this is changing to its very practical in the recent years.
Customers now are impatient and eager. They don’t have much time. People want quality services, moreover they want it instantly. To fulfill the needs of the clients is the single most important priority of any business which hopes to be profitable. Whether you want a quilt, or a toothbrush, groceries, or new clothes, you can purchase everything online. This has increased online marketing.
Gone are the days of marketing within print media or banners and here are the days of online marketing. This trend is here to stay for as long as there is internet, there is online marketing, and as long as there is online marketing, there is a requirement for Digital Marketers.
- Digital Marketing is monetarily achievable and reaches a wider audience:
Startups are starting to make their presence felt by launching their business through online channels because the requirement to physically go into the market and promote your brand, your product, or your service, has been reduced thanks to digital marketing. Moreover, with digital marketing, a brand can equate with its audience by engaging with them.
Thus, it comes as no surprise that companies, both big and small, prefer digital marketing over other forms of marketing. Not just is digital marketing monetarily feasible, but it also reaches a wider audience as compared to other forms of purchasing. This means that digital marketers are sought after by the businesses, be it a startup, or an incorporated company. Each and everyone need digital marketing professionals!
- Global markets can be easily and quickly reached through Digital Marketing:
In today’s world, you cannot think of going global outwardly going digital first. It is as manageable as that. You can now reach anyone in any part of the system through digital platforms like social media, be it Facebook, or Instagram, or Linked-In. Social media has started approaching and connecting with anyone globally an effortless affair. You can now reach up anyone at the click of a button.
The people doing business in India are not restricted to doing business in India only. For many people, whose target audience is USA or other foreign nations, digital marketing is the only tool that has emerged as the winner in not creating brand awareness, but for building potential clientele as well. Thus, it is secure and safe to say that the need for Digital Marketers persists, and it is stronger now than it has ever been before.
There we go with our Top 3 reasons why every business needs a Digital Marketers in India. To make profits, Digital Marketers are in demand. It is the responsibility of every Digital Marketer to generate profits through audience engagement. The higher the engagement rates, the higher will be the success of a business, and the higher the profit generation.