We all spend a lot of time on social media platforms, and we come across various brands that we didn’t know about before. Since the inception of social media, businesses are making conscious choices to use them for product marketing.

It helps them get more exposure and a wider platform to reach their audience. Seeing the need for this, there is a huge demand for the social media marketing team in all firms. But what is social media marketing and what they do? Well, in this blog, we will try to answer these questions in brief.

Social media marketing- An introduction

Social media marketing is the process through which marketers create content to promote their business, services, and products online on various platforms. These platforms are social media like Instagram, Facebook, and Twitter. It helps with image building and getting more users and lead conversations.

Advantages of Social Media Marketing

It increases Brand Awareness

As of March 2019, there are over 4.3 billion people on social media. It is an amazing number, and if you promote your products or share knowledge about your brand on social media platforms, you will get huge exposure. It will help increase awareness about your brand and products both.

It helps build relationship between a business and its followers

Through social media, you can connect easily with your consumers and build a long-lasting relationship with them. Having a loyal set of consumers is beneficial for a company or brand. You can achieve this by interacting and communicating with them on your post via comments or solving their issues quickly.

It helps you stay ahead of competition

Through social media, you can keep an eye out on your competitors. You can get the gist of their marketing strategies and know what is working for them and what is not. It will help you avoid the same mistakes as them.

It helps in generating leads

The people on social media follow you because they like your product or services. This means that they will buy or look at your products which in turn enhance lead generation and increases sales and conversion rates.

Steps for creating a social media marketing strategy

  1. Research your buyer personas and audience.

The first step is to research your audience and find out what interests them. Once you know why your audience wants a certain type of product, you can create and post content that interests them.

  1. Finalize the social media platform you want to market on

There are so many social media platforms for you to market your product. But which platform is best for your product is a different thing. You cannot use every social media, as it takes a lot of time and effort.

So, try all media and continue the one that works best for you and gives you the most exposure.

  1. The content you post must be engaging and unique

If you want to engage more users, you need to make content that stands out from the competition. All posts must be unique, relevant, and aesthetically pleasing. If not, the user won’t follow your social media, and your engagement levels will decrease.

If you are using images make sure they are beautiful and original and edited well. You can use Canva for editing and creating your own visuals.

Also, share user-generated content and Hashtags to engage users more.

  1. Schedule your content

Consistency is the key to getting more users and retaining old ones. But sometimes the search for new and appealing content makes us forget about posting at all. To do away with this, use a social media solution like scheduling tools.

These tools let you prepare content by adding images, videos, and caption in advance. Once you save them, it will automatically get shared on social platforms on the specified time and date.

It is a great time saver, and it also monitors the engagement level of your posts.

  1. Analyze your posts to find its impact

Your social media marketing strategy involves making sure that your efforts are helping you reach your goals. For this you need to monitor all your posts on various channels and social media metrics can help you with that. Here are the metrics that you can check to know whether users are engaging with your content on not:

  • Engagement
  • Reach
  • Followers
  • Views on video
  • Tags
  • Mentions
  • Profile visits
  • Shares
  • Reposts

To ensure that all these metrics yield positive results, post quality content and do everything you do to increase sales and boost conversions.

Social media is a big part of everyone’s life and if you want more publicity for your business, you have to be on social media. Find out what works best for you and make a strategy keeping the above tips in mind.