Social Media Marketing in 2021 – Dos and Don’ts
2020 has been a tough year for everyone. However, it has also created small businesses opportunities to grow, using social media. Social media marketing was already garnering positive results for the businesses. The pandemic has made it an essential part of the business. In fact, if you don’t have a strategy for social media, your business does not stand a chance in today’s date.
In the past few years, social media marketing has evolved a lot. Naturally, the way businesses interact with their audience on social media channels has changed significantly. If you want to successfully run social media marketing campaigns for your business in 2021, you need to follow certain dos and don’ts.
What You Should Be Doing for Social Media Marketing
- Get creative:
Social media marketing campaigns in 2021 is all about being creative. Take the example of Zoom’s virtual background contest. Their marketing team used the contest and giveaway to drive engagement across their social media channels. Starbucks’ “#WhatsYourName” campaign also gained massive popularity because of the creative thinking behind it. The best part about creating innovative social media campaigns is that the customer voluntarily spreads your brand.
- Know your target market:
It is absolutely important that you know who your target audience is. In fact, it is the first few things that you need to do before you think of social media marketing. Unless you are aware of where to direct your marketing effort, you won’t be able to get desired results. Moreover, without a target market in mind, it is not possible to prepare a personalised marketing strategy for social media channels. So, do make sure you have identified your target audience, and be as specific as possible.
- Engage with people who comment:
Social media allows you to create your own community. If people are commenting on your posts, it is recommended to respond to them. This helps you build a better relationship with your audience. If people are complaining, it is even more important to address the issue and resolve it. This will help you boost your online reputation. Try to respond to the comments as early as possible. This will show that you care for your audience.
- Be consistent:
Small businesses tend to get overboard when it comes to posting on social media. Quite naturally, they often fail to remain consistent with their tone and approach. If you look at the industry leaders, you will see that they often run their social media campaigns on themes. Also, there is a pattern to their posts. They post at the same time every week, without fail. If you want to create a community, you need to do the same. Try to keep your tone slightly formal. Make sure you do not appear too unprofessional.
- Focus on posting quality content:
For a successful social media marketing campaign, you need to produce quality content that will actually add value to your clients. Check the originality of the content using a premium plagiarism checker or else you can also seek assignment maker help service. Also, share content that you feel is relevant to your company goals. The type of content you share on your social media accounts helps build your brand image. So, it is recommended to choose your social media content carefully. You want your customers to identify your brand as an approachable one.
What Should You Not Be Doing for Social Media Marketing?
- Hurting cultural sentiments:
Social media can help you reach a diverse range of people. Now, when you are dealing with such a diverse audience base, you need to be sensitive about the content you post on your social media accounts. You should not post things that can hurt the sentiment of a certain community, group, religion, race, culture, or profession. Always revise your content before posting it on the internet. This will save you from a lot of trouble.
- Using the same passwords for years:
If you have been using the same passwords for your social media accounts for years, you might as well allow your rivals to have access to your accounts. Every year, businesses need to let a few people go for certain reasons. If an employee, who has access to your social media accounts, leaves your company in bad terms, he/she may misuse the accounts and put your brand image in jeopardy. This is why it is recommended to change the passwords of your social media accounts more frequently and keep a proper exit procedure for leaving employees.
- Going overboard with the posts:
As mentioned, it is easy to get carried away while planning your social media posts. You need to understand that if you share too many posts in small intervals, your audience may not get to see all the things you post. While maintaining a certain quality of posts is essential, you also need to make sure that you are posting things in moderation. If you continue spamming the feed of your audience that frequently, there are high chances of losing a number of them.
- Being too competitive with likes and shares:
Don’t be too needy when it comes to asking for likes and shares. Yes, those things are necessary to make your social media marketing campaigns successful. So, try to be creative and fun with your engagement tactics. If you become too need for the likes and share, you may appear unsubtle and intrusive to your audience. Even if you reward your audience for each like and share, they may not do it voluntarily. This can make them feel a bit guilty, and guilt is never a good thing to connect to a brand.
- Being oblivious to the guidelines and norms:
When you are working hard for results with your social media marketing strategies, you need to be aware of the social media parameters, guidelines and norms. If you do everything right, except for complying with the social media guidelines, you may still struggle to generate the desired results. Educate yourself about the social media norms, guidelines and other crucial details. You will be surprised to know that even the social media platforms penalize the brands if they fail to comply with the guidelines.
With this set of dos and don’ts, you will likely get better results with your social media marketing efforts. However, you need to update your strategy regularly as digital media landscape continues to evolve every year. Also, as you work with social media for business, you discover new hacks of your own to ensure the success of a marketing campaign.