Get regular updates about Digital Marketing.
SEO (Search Engine optimization) is and will always be an important part of the entire Digital marketing module, from content marketing to paid SEO serves everything, that too ensuring the website’s success. SEO has a world in itself and one of its interesting parts is its regular and unpredictable updates with high evolving history. Here are some common seo question for the beginners and 3+ years experienced persons.
SEO stands for Search Engine Optimization and can include any activity that leads to the improvement of website’s ranking in Search engine. Website serves Services, Products or may be just Content (information, blog website). It could be Free (Organic) or Paid (Earned results). It is must for every website/webpage.
To increase the quality of website by making it User-friendly, Faster and Easier to navigate. Rule of the thumb is majority of the user’s click on the top 5 results of the SERP’s (Search Engine Results Page) and this reason is enough to rank your website. It is good for the social promotion of your website and users only trust websites that has presence in the positions. There is an old SEO saying, the best place to hide a dead body is the second page of Google search.
A Search engine is a web-based software program or script that is available through the Internet to search documents or files for the keywords with the returning results of any files having those keywords. There are literally thousands of different search engines on the Internet but some of the most useful are Google, Bing, Yahoo, DuckDuckGo, Ask.com, AOL.com etc.
The founders are Larry page and Sergey Brin on 4th September, 1998.
It is your website’s name that is the address where Internet users can access your website and is used for finding and identifying computers on the Internet that use IP address that are a series of number and is unique for everyone. It is not possible to remember the number strings, so Domain name was developed with various extensions like .com, .net, .org and more. It includes Email addresses, Website addresses and the Internet protocols such as SSH, IRC and FTP. For example, in www.yogeshgaur.com , yogeshgaur.com is the domain name.
It refers to the notation present at the end of web addresses and is generally used to specify a Country code or web category like .edu is used to specify Educational institution as the web category. The generic Top Level domains are .com, .org, .info, .net and .org. Generic restricted top level domains are .biz, .name, .pro. Country code top level domains are used for a specific country or dependent territory, they generally rank faster for the specific countries.
Crawling is the process through which indexing is done. Google crawlers crawl through the webpages and index the pages. Web crawlers go through web pages, look for the relevant keywords, hyperlinks and content with bringing information back to the web servers for indexing. When search engine crawlers visit any link is called crawling and when crawlers save or index that links in search engine database is called Indexing.
Organic Search Engine Optimization denotes to the activities that can be done to obtain a higher placement (ranking) in the Search Engine Results Page. Some of the techniques are Boosting keywords, Authoritative backlinking with High quality content to improve the site’s page rank. It can be achieved by optimizing the Web page with relevant content, Spreading links pointing to the content with incorporating metatags and other tag attributes.
Keyword is a set of words to be served as a key and in SEO it refers to the set of key phrases and words included in the web content to help the users in finding relevant search queries over the search engines. Long tail keywords are phrases with over 4+ words to make the search results more specific that are generally used by SEO experts and easy to rank comparatively.
LSI (Latent Semantic Indexing) Keywords are the associated terms with the main keyword that users enter in the Search box. They are good for ranking a page.
Due to its higher content relevancy, the search engine results will last longer and generate more clicks with the organically optimized sites. It builds greater trust among the users and is very cost-effective compared to the paid listings. Another names are “Free” or “Natural” result and getting higher organic result ranking is the main purpose of SEO.
Google suggest is basically a part of Auto-complete function of the Google search engine like when a user enter some letters in the search box, Google shows some related terms in its drop down menu. Start typing “SEO interview questions” and you might see some other popular words related to the same.
On-page SEO refers to the activities that are performed in the website to get higher ranking and more relevant traffic from the Search engines. It is related to the domain only like Content optimization, Code and Meta tags (Title tags, Meta description and Heading tags) optimization.
Off page optimization is the technique to get higher ranking in the SERP’s and is also known as Link building technique and Off-site SEO by generating links for the stable background in the view of Search engine and crawl bots. Some of the off page techniques are Mobile site optimization, Blogging, Ads submission, Forum posting, Search engine submission, Directory submission and Profile creation etc.
It is also known as Title tag, that is a phrase used for describing web page content appears on the search result pages right above the URL (Uniform Resource Locator). It is one of the main components of SEO to sum up the content of any page and is generally optimized with the keywords. This is a deciding factor that someone is going to click on your link or not. Keep it under 55-60 characters to provide the best result display.
SEO friendly URLs are used to optimize the structure and keywords in URLs to keep the process of indexing at optimal speed by the search engines to become improved. Domain name, Domain extensions, Subdirectories, Subdomain, page names and Static or Dynamic URLs are required for a considerable boost. First 3-5 words in a URL are provided more weight so try to make them Short and Simple.
They are also called HTML attributes that provide and accurate description of any web page content where they act as preview snippets of the web pages in SERP pages. The ideal length is 150-160 characters with the enhancement of promotional value of the web page and can gain larger user click-through.
Do follow backlinks allos the Google link calculator to count all the inbound links from other web pages and websites as the link points, it allows to pass the link juice whereas No follow link does not. Higher link juice means greater search engine rankings of a web page. No-follow link attributes are structured in the following manner: <a href=”http://www.example.com/” rel=”nofollow”>Link text</a>
Content, Backlinks and Keyword optimization.
A sitemap is a model of website’s content designed to help both the users as well as search engines to navigate the website. In simple words, it is a hierarchical list of pages organized by Topic, Organization chart or an XML document. It is of two types: HTML (Hyper Text Markup Language) and XML (Extensible Markup Language); HTML includes one single HTML page having all the links of web pages of any specific website that holds the foundation of all the web pages of any website. XML sitemap is created for the ease of search engines consisting the number of pages present on a specific website.
An Anchor text is a visible hyperlink text to be clicked through and they are available on the web at different locations and documents.
Google Webmaster, Google Analytics, SEO Moz, Bing webmaster, Keyword planner, Responsive test, Google trends etc.
Wrong keyword optimization and placement, Absence of Unique title tags and Meta descriptions, Using same anchor text, Quantity over quality and most common Poorly-written content.
The most common are Panda, penguin, Rank brain and Hummingbird, but you need to be updated with time.