Website visibility on top search results is important to grab the opportunities. In this context, all web owners follow various Search Engine Optimization techniques. Some get the fruitful results, while other penalized for following inappropriate tactics. SEO is a sharp edge technique, if you use it on the right platform, your business success is sure. On the other hand, shortcuts and irrelevant techniques can harm more.

Here, we have some Do’s and Don’t SEO tactics lists to improve your website:


  1. Review Your Website

Before starting SEO, be ensured from all prospects of websites. Review its content, media file, images size used, keywords, backlinks, and maps etc. make sure all of them are worthy or not.

  1. Consider Web Speed

A webpage taking less than 2-3 seconds in page loading is beneficial for the website ranking. Factors responsible for low speed need to be cured ASAP.

  1. Check Media Upload Size

Media uploads contain images and videos files. A heavy size of these files can increase your website loading speed timing.

  1. Link Building

Hyperlinking has two types- internal and external links. To get the benefit of SEO backlinks from relevant sites is necessary for the form of external links. Similarly, internal links are important from Google ranking factors and to engage the audience for a longer time on the website.

  1. Content Management

Well-researched and engaging content can dominate the internet upon a regular website. A quality content commented and shared by the public themselves.

  1. Keywords Research

Every time before writing an article or blog, do your website keywords research with Google Keywords Tool and determine people’s area of search on Google.

  1. Backlinks Checking

Tracking website’s backlinks play an equal role as building them. To make your SEO more successful monitor your backlinks timely and clean them if required.

  1. Use of Social Media

Social media accounts involve Facebook, Twitter, Instagram and YouTube where the majority of the users found. create your account on major social networking sites and get optimization benefit.

  1. Use Of Do Follow Links

Do follow links are highly beneficial for website rank. Always submit your guest blogs for do follow links on relevant websites. For B2B portal guest blogging is highly beneficial.

  1. Keep Your Eyes On Competitors

In SEO always keep your eyes open and study your competitor’s strategies. Work on their quality backlinks and grab the market.

  1. Use Keywords In Your Titles, Meta Descriptions, And Body Text

To increase the chances ranking high on Google, you have to put your main keywords in your titles and meta descriptions. It’s also important to have your keywords in the body text.

  1. Write Guest Blogs For Reputable Websites

Contribution on popular websites with guest blogs on the same industry will help you reach a new audience and probably earn new loyal users. Write only for very well-known websites and make sure your content is at least as good as the one from your website. Your article needs to be error free.

  1. Make Your Site User-friendly

Always check your website, whether it is responsive or non-responsive on other gadgets like mobile and tablets. Check its compatibility and speed.

  1. Prefer Writing Long Contents

Your content should be long and must be suitable as per readers requirements. The longer articles can have more keywords as it will have and the more chances to rank for new search engines. Always try to write more extensive guides than your rivals.


  1. Avoid Irrelevant Links

Websites from completely different niches must be avoided for creating links. These irrelevant websites links can penalize your website with a low ranking.

  1. Don’t Go For Keyword Stuffing

Keywords stuffing means adding excess keywords in a single content. Avoid it, as you are righting for the audience, not for search engine bots.

  1. Don’t Crowd Your Website Links

Some beginners believe quantity links in website ranking but actually quality of the links matters.

  1. Don’t Use Blog Networks Technique For Links

Blog networks are a spammy way to increase your search engine rankings. It might benefit you for a few weeks, but eventually, you’ll be penalized. Avoid creating blog networks at any cost.

  1. Never Write Guest Posts For Inferior Sites

Don’t waste your time and efforts to write for sites with a poor reputation. Never write for sites that rank below than yours.

  1. Never Use Only Homepage Backlinks

While building backlinks, consider the whole process in a natural way. Building links only to your homepage can raise make your site spammy.

  1. Don’t share website link with useless search engines

You don’t need to submit your site to all search engines. Only a few major search engines are enough to crawl your index pages naturally, once you get your first links.

  1. Don’t copy other website’s content

Your website must bear unique and quality content. Duplicate or misleading content is not something that you should use.

  1. Don’t Accept Spammy Blog Comments

On the internet more than 85% of the comments are spam. You have to moderate all comments prior to approval. Never accept comments with fake names. Simply hit the spam button as fast as you can.

  1. All SEO techniques Are Not Worthy

There’ are high chances of SEO misleading information on the internet. Many guides can inspire you to apply black hat or gray hat SEO techniques. Before relying on any method, always do some research homework and see it matches with your requirement or not.

  1. Aware of Fake SEO Experts

SEO is not a proper science where one can guarantee first-page website rankings. Those who claim so for the sake of money have greater chances to spam your site.

Final Words

Successful SEO is essential for a successful business. Following right tactics may take time to rank your website, but its results will be sure for the long run. Keep follows Do’s and also consider Don’t for the high ranking.

Author Bio

Robert Sumner works as a Blogger at Media Fortress, one of the leading and quickest growing web solution and SEO Agency Australia. He writes about various aspects of digital marketing such as SEO, email marketing, digital trends, social media and love to share the experience, knowledge, and thoughts with others on the web. For more blogs, you can follow him on Facebook, and Twitter.