Press Release is still the best way to get the attraction of potential customers. They are a complement to existing SEO strategy that is looking for Better Social presence. If talking about its SEO presence, they give indirect value rather than direct one. It provides Natural links from outside sources, Visibility, Brand recognition and Amazing Brand traffic. Optimizing keywords is the main part of a successful Press Release. It must have at least one targeted keyword. Overstuffing should be avoided here to prevent from Penalizing by Google bots. You can get the help from Google Adwords Keyword Planner tool to find the specific keywords. Press Release Submission in SEO is a great way to establish your business as a thought leader in a particular industry, drive traffic to your website, and improve link building efforts for SEO. An optimized Press release can help you in going a long way indeed.
The use and benefits are pretty simple though. The tendency of being ranked gets higher with submission of a SEO optimized press release. To make one, Choose your keywords that have high search volumes and low search competition, Optimize keywords in the Headline and content paragraphs, Anchor text backlinks, Multimedia variation with the right Images and videos to keep the content viewers engaged.
How to write a Successful Press Release?
Start writing your Press Release with an attractive headline and then start with your body copy with the date and city about the release. The entire body must tell about the importance of content writing. Your headline (eye catcher) should be clear and brief in every manner. It should be capable enough to grab potential customers, also make it bold. Start with the date and city where the page is originated, first sentence should be descriptive and interesting. Write about your actual facts like the Events, Products, Services, People, Targets and Plans. Keep it short and to the point. At last, provide contact details like Company’s official name, Mobile department’s official name and contact person, Office address, Telephone numbers, Mobile phone number, Times of availability, Email and Website address.
5 Benefits of Press Releases
- It benefits every kind of Business: Industry or size of your business does not matter here. Only your relevant story is required here.
- It is inexpensive as well as boosting your Company’s visibility. What else do you need?
- Press Release can make you an industry expert by gaining the trust of visitors.
- There are no boundary limits for a Press Release to spread widely.
- It will be attracting more and more investors day-by-day.