The world today runs on the powerful tool of marketing. Marketing – a term which has many meanings for people who belong to different generations. There are those who are well tuned to the concept of conventional marketing, and for those people of the 21st century, marketing has only evolved and progressed drastically. As the channels of communications changed and evolved the paths used to strategize and plan the marketing of a certain product and service also changed. After all, it is true, you change and evolve or else you get left behind!
One such term that has slowly but gradually changed and evolved the way people market themselves on the internet is via the Perfect Platform of Pay -Per -Click Marketing (PPC). Gone are those days when people had to shell out large proportions of money dedicated just for advertising. With more user-friendly and pocket-friendly models of marketing on the rise, marketers now have the liberty of paying only when a customer clicks on their ad displayed and posted on any social media platform or on any other website.
Now you don’t have to pay through your nose for a marketing plan that probably has no measurable returns, instead, you pay only for the number of clicks that you get. Doesn’t this sound terrific? Well, such is the well-crafted world of Pay-Per-Click marketing module. But, before you go out to venture on the streets of PPC, why not understand a few criticalities for it to succeed? Might as well learn the methodologies right, right from the start!
Bribery isn’t going to work! PPC marketing stands a bit different compared to the other modes of marketing. Why you might ask? For starters let me mention here that the amount one pays has nothing to do with the number of times your ad will appear on any Search Engine Result Page (SERP). This means that money won’t get you anywhere! The ads posted and published online are chosen via Ad Auction which is an entirely automated page that Google and other major search engines work on. The posting of your ad will depend on the relevance and validity according to each search engine.
As the world steps into the year 2019, even the new platform of PPC marketing is set to see radical changes. So, if you are someone looking to invest in PPC here are the mantras to keep in mind for 2019.
CONCENTRATE ON AUDIENCE, NOT KEYWORDS: For those of you who are familiar with the concept of Search Engine Optimization (SEO) will know that most of the times importance was given to the keywords used. Come 2019, and major search engine machines have pointed out that now more preference will be given to the content and context of the ads to the target audience, and not merely the keywords that are being used. Simply put, more importance will be given to those marketing ads that are able to penetrate the online market by targeting the correct audience.
CARRY ON AMAZON: Most E-commerce sites are famous not only for the products listed there but also for the ads that appear. The year 2019 is going to boost e-commerce websites because they will be a hot preference for marketers to post their ads (considering the heavy flow of online customers who flock these sites). Along with e-commerce sites now other social platforms such as Facebook, Pinterest and Bing are also converting to positive mediums for an advertiser to market via the PPC model.
THE MORE THE BETTER: As discussed in the point above, it is clear that with each passing day marketers are getting a variety of channels to operate on. One can choose to stick to a certain platform; however, with the constant boom of e-commerce and social media, it is advisable that marketers opt for a correct marketing mix. As of now the formula of the perfect marketing mix hasn’t been discovered, so the way forward will be to constantly reinvent and strategize on plans which post ads on different sites.
QUALITY OVER KEYWORDS: The biggest factor is the designing and conceptualization of each ad that you post. Stop chasing fancy and long keywords and concentrate more on the content that actually appeals to the target audience. It is the ads themselves that are the most critical and will remain embedded in the memory of your audience.
A LITTLE BIT OF VLOGGING HELPS: With every platform going live with stories and video formats, marketers need to promote and use the PPC module by adding short videos. In fact, most research concludes that video content is the top type of mobile content viewed. So, get into vlogging and experiment with your PPC marketing plans.
As time progresses more and more changes are thrown in our way. The year 2019 is going to be the land of the unknown or little known for all PPC marketers. It is known however that newer ad types and tools will be added and used. Probably this freshness and constant evolution in the word of Pay-Per-Click is what makes this platform even more unique and challenging. There is never a dull moment and always so much more to learn! Happy Clicking.
James is a writer, blogger and an education freak who keeps on exploring the education industry. He is currently working with GoAssignmentHelp to help students to buy assignment online and achieve A+ grades. Get in touch with him through LinkedIn and Twitter.