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Recently, Google has announced a deadline of July 2018 when Google chrome will be started marking HTTP sites as insecure ones. The sites that are not safe are meant to suffer with increase in Bounce rate, Advertising affiliates as well as e-Commerce sales. Those HTTP warnings may cause your users to leave the website. The warning will be shown in the Chrome’s address bar (Omnibox) with an indication that the website is not secured.
“Chrome’s new interface will help users understand that all HTTP sites are not secure, and continue to move the web towards a secure HTTPS web by default.”
Finally, it is officially announced that HTTPs is a crucial ranking factor and the impact of this Google update can be seen in every country but observed more keenly in some countries. The need is required in some of the regions such as South America where 74.04% users are using Chrome and 66.77% of Internet traffic is on Chrome.
HTTP stands for Hypertext Transfer Protocol that allows the communication between different systems and most importantly it is used to transfer data from a web server to browser for viewing web pages. The main issue with HTTP is the data is not encrypted and can be interfered with their parties as well. This can be solved with the secured version called HTTPs where “S” means secure. This has the use of SSL certificate (Secured Sockets Layer) that ensures a secure encrypted connection between web server and web browser.
This is especially important for the websites that are passing sensitive data through the connection and mainly like eCommerce sites that deals with payments and login areas with their credentials. This has a private key that makes your site secured and is only accessible with the owner of that private key.