Once upon a time, SEO revolved around dumping various keywords in articles and linking random websites. It didn’t matter if these websites were of high quality or not, because the quantity of keywords mattered more. Companies did not have a visual content strategy back then, because their focus was on looking for keywords to dump into their content. Through the years, search engine algorithms went through rapid evolution. As an aftermath, more SEO analysis tools became available to more online users.
Content that the audience deemed relevant and engaging were awarded with a thumbs up from the search engine giant, Google. While this is a good thing, entrepreneurs soon realized how challenging it was to remain visible when the number of companies producing content increased. With over one billion websites present online, companies found themselves exploring visuals for SEO to remain visible and to give unique, quality content to their audience.
The main intention to write this post, is to give you information about different visual contents and strategies to evolve your career in SEO and Digital Marketing.
Visual Content Strategy
It was in 2017 when entrepreneurs and marketers saw the value of visuals for SEO. They knew that these visuals did more than just making a blog post look nice. They soon realized that images are crucial in engaging the audience. Soon, they learned to make the most out of visual content to boost their rankings in Google’s organic search results.
Here are some types of visual content that play a huge role in the realm of your SEO Career:
When we speak of visual content, images immediately come to mind for obvious reasons. Even of you’re the best content writer out there, you still need to add relevant images to boost your SEO. Studies have shown that content with lots of pictures get more views and engagements than those without. Make sure that the file name of the images you upload have the right keywords because that will also help improve your rankings.
Audiences value websites that break down paragraphs of valuable information into bite-sized nuggets of wisdom. They find it less intimidating and are appreciative of the site team’s effort to make things easier for them to understand. It also allows them to navigate around complex topics which is something they find valuable.
Speaking of breaking down complex topic, graphs also do a swell job at making information easier to digest. It’s the perfect way to illustrate the relationship between ideas, or how somethings has progressed within a period of time. It communicates with the visual part of our brain by translating information into a format that’s easy to understand and effortless to recall.
Image Source: Canva Infographic Maker
You hit two birds with one stone when you use infographics: engagement and high quality backlinks! Infographics present another way to illustrate information. They’re a bunch of pixels that come together to illustrate paragraphs of data. They’re concise and direct to the point. A huge part of information sent to the brain is visual that’s why people find it easier to recall images instead of sentences.
Videos engage two of our senses: the sense of seeing and the sense of hearing. It also becomes easier for us to empathize with what the video is showing, thus making it a valuable element in SEO. Videos are effecting in increasing reach, bounce rate, and online engagement.
There are different ways to go about adding videos to your content. You can create explainer videos where you break down complex topics, you can create short films, or come up with documentaries. The possibilities are endless!
Screenshots are just as valuable as the visuals mentioned above because they give audiences a deeper understanding of what’s being discussed. They may not have the ability to stand on their own, but they make great content supplements. Case in point, if your content is about using an app or a software, you can use screenshots to help readers understand what you’re talking about. By using screenshots, you don’t just see to it that they have a clear picture of what you’re trying to say; you’re also making sure that they retain as much information as possible.
GIFs and Memes
We need a little laugh from time to time and that’s the value that gifs and memes bring to the table. These visuals are perfect for adding your own personal touch or brand identity to the content you upload.
A huge chunk of content marketing has to do with knowing what type of visuals to use. One way to go about this is knowing where you will be uploading your content. If it’s on Youtube, the obvious choice is videos. If it’s Instagram, choose the best image to go with your content. If it’s on Facebook, memes and gifs are your best friend. If it’s on a blog, your best bet are presentations, graphs, and screenshots.