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Know the Effective Tricks to Make the Best of Advertising Your Business in Instagram

By Yogesh Gaur on October 10, 2018

If you want to advertise your business and promote your brand on Instagram, you will have to make the best use of the different tools and apps. Using real Instagram likes you can make your brand popular on this most popular social media platform. To do this, you will have to know the tips and tricks to achieve your business advertising goals.

Just like any other social channels, Instagram also provides you with the best opportunity to advertise through it. Usually, there are three significant formats to use for advertising on Instagram, and these are:

  • Photo ads – These look much similar to any regular photo posts, but usually, these have a Sponsored label above each photo attached. Apart from that, in the right corner of the bottom of the photo, there is a Learn More button.
  • Video ads – Just like the photo ads, these videos also look similar to any regular video posts with the only difference of having the Sponsored label on top.
  • Carousel ads – These are particular ads that may look very similar to the photo ads but have a specific feature. Users can swipe through multiple photos when you use this feature.

All these three ad formats will appear in the home feeds of the users. Typically, these three ads support four primary objectives such as video views, create mass awareness, Like4Like and other mobile app installations and click-through to your website.

Tips and tricks

If you want to get the most out of your Instagram account, you must use free Instagram likes app and other tools carefully keeping these tips in mind.

Links usually do not work in the captions used in Instagram. Therefore, if you want to share any link while using Instagram, the only place you can share it and make it workable is in your profile. This will take the user to a website that you desire.

Just like the captions, links will not work in photo comments as well. Therefore, if you want to direct users to your desired webpage, make sure that you alter the default link in the bio to that page.

Apart from that, you must also make a note in the caption of the photo so that users can come to know that the desired link is in your profile.

This will make sure that the users find the link, click on to it and reach to your desired website.

Ensure a proper relation

One most significant aspect to watch out for when you advertise your business on Instagram is to make sure that everything in your post is relevant and correlates well with your business and brand. Right from the photos to the comments, all must be coherent and cohesive.

It may be very tempting to share exquisite photos of fashion food and animals as these are so popular on this platform, but if your business has no relation with these things, it will make your post look disjointed. It will confuse the followers.

Therefore, make sure that you uphold your product to make your social marketing strategy more effective.

Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

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