With almost all products and services going digital for promoting their brands, marketing has taken on a new form indeed. As we enter the fast-paced age of digitisation, digital marketing jobs are becoming one of the best career options. Creative and dynamic professionals are taking the marketing domain for a spin by introducing sophisticated digital marketing tactics as the stats show a marked increase in brands taking to digital platforms for promotion and sales drives.
Here is why digital marketing is proving to be an alluring career option for the creative and bright minds of the current generation of marketing professionals.
► Revolutionising marketing strategies
Going digital helps brands target a broader audience. As the number of smartphone users increases remarkably all over the globe, so does the trends in marketing change shape. Since engagement rates are higher in online advertisements, it is natural for marketers to take to the digital domain to captivate their target audience with newer digital marketing strategies.
► Huge scope of career growth
Leading analysts opine that this year will see a marked rise (about 38%) in demand for digital marketing professionals. By the end of 2020, there will be around 150,000 digital marketing jobs all over the world. Stats like these go a long way to show that there is a vast scope for growth in the career of digital marketing professionals.
► Fluid and dynamic nature of the industry
Advancements in technology make way for emerging trends in marketing. Since the digital marketing domain works in sync with the technical as well as the creative aspects of marketing, it is vastly dynamic in nature. Changes in technological factors and marketing trends thus make the industry a pretty exciting one to be in as well.
► Job-switches made easier
If you are a seasoned professional looking for a change in your career, digital marketing can be an excellent opportunity to do so. It is still in its developing stages, and you can upskill yourself to become a digital marketing expert at any point in your career. In fact, you would not need a portfolio adorned with all your marketing expertise having helped hundreds of brands either. All you need is a creative mind and oodles of determination to make it work, and you will be good to go.
► Combines multiple skill sets
Digital marketing domain combines various sets of skills for it to work efficiently. It is made of various factors such as SEO, ability to handle multiple assignments at the same time, marketing genius and brainstorming techniques, effective communication skills, content creation, sales and marketing and a little bit of programming too. One of the primary causes that it is so much in demand in the current times is that you can hone any one of these (or more) skills and get a shot at a career in digital marketing.
As we move towards a more digitally dependent world, the need for digital marketing experts keeps growing. A relatively new industry in the marketing domain, it offers plenty of opportunities for those who like to take the road less travelled. Digital marketing jobs are what the future is made of, so gear up with the relevant skills if you too wish to jump the bandwagon.