An integral part of the sales process is getting to know your prospects and establishing the relationships and after that it turns out that social media can help you accomplish this quickly and easily. Globally, the Internet has become more accessible than ever it was. Due to this, people around the world can access and use the social media for different purposes. Some of them use it to stay in touch with friends and loved ones.
Others use it to stay up-to-date with the goings-on taking place locally or different places around the world. But social media has also become a powerful marketing tool for all. It can help the companies increase sales beyond their wildest imaginations. However, despite social of the media platforms introducing features like the ‘Facebook Shop’, the vast majority of prospects, (and there’s every chance this might change in the future) don’t go to social media to buy directly.
Prospects go to the social media to decide if they can trust a company, to learn more about their products or to learn more about the people behind the brand. So, it is important realize you’re unlikely to boost up your sales using social media directly, however every business nowadays absolutely must be active on social media. Being on the social media increases your brand awareness allows you to connect with prospects and customers on a personal level and builds trust.
So what steps you can take to increase your sales using the social media?
- Begin with a planning
It is no use of setting up a Facebook page or a Twitter profile for your business if you’re not going to use it. In fact, this can look up for the worse than not having one at all! So, before you set up your accounts, put a social media strategy in the place.
Decide up on the following:
How often are you going to post? Who are you targeting? What kind of content are you going to produce?
How much time and money are you going to invest in social media?
Once you know the answers to these questions, then you’re ready to start creating your content and planning specific posts which we will touch upon later.
Planning your strategy will help you to boost your sales using social media because it will enable you to target the right people with the right content.
- Commit to a Maximum of 2 or 3 Platforms
Committing to the social media platforms that will benefit your business the most is a key. Committing to too many social media accounts that you simply do not have the time to manage is a big mistake.
So which should you choose for?
Facebook remains the most popular in the social media channel with over 2.2 billion users and so we would certainly recommend setting up a Facebook page for your brand.
Instagram is one of the great platform for fashion brands or brands with very visually appealing products and “drives the most engagement per post compared to any social network. YouTube is, of course the best platform if your brand can benefit from producing the videos but requires a lot of hard work and dedication.
Once you choose up for the right platforms for your brand, you should then make another commitment to post regularly. Sporadic posting on social media does not work. It will only a handful of the people following you will see that Tweet. However, posting 4 times a day will quadruple your audience in theory. Therefore, it will quadruple your chance to boost up your sales using social media.
- Create Various Forms of Content
How to Boost Your Sales using Social Media?
Simply by posting text-based statuses on Facebook and Twitter is not enough to keep your audience engaged or boost up your sales using social media.
The other forms of content could include:
- Info graphics
- Live streams
- Always Include a Link to your Website
This is a really simple one, but one to make sure that there’s a link to your website at the top of every one of your descriptions on your social media accounts. This will help you to drive traffic to your website or a particular landing page in order to make a sale.
- Create Sharable Content
The more sharable your content is the more you will reach your posts will gain and the more sales you will achieve. In order to be sharable, your posts should be either and what makes content sharable? People love sharing entertaining, informative, emotional, controversial as well as valuable content.
Boosting your sales using social media will not happen overnight, you must invest in enough time and effort to first build your audience and then to keep those people engaged and interested in your brand.