If you are missing out on crucial opportunities to improve that campaign, if you can’t obtain sense of its data systematically and engagingly.
Enter data tracking and visualization is the better alternative to intimidating and boring spreadsheets. They are clearer like crystal and easier to digest, assisting you to see the complete picture of your SEO campaign at a glimpse.
Data tracking and visualization is exceptionally important if you are presenting your progress to your stakeholders. With visuals, you can easily show outstanding performance of an SEO campaign and determine if it is truly contributing to boosting up your client’s revenues. You can also showcase improvements in the rankings and explain how it led to tremendous conversions and organic traffic.
Here are some of the circumstances you can measure and present:
- Visibility – On a scale to 0 to 100%, visibility is the estimation of the organic visibility trend of a website for specific keywords you are tracking in the SEO campaign. So, if you’re organic visibility is at 100% that indicates your tracked keywords are ranked number 1.
- Volume – This refers to the medium volume of monthly searches. Most of the digital marketers focus on tracking higher volume keywords, but that doesn’t mean you should forget about the small ones. They mean, too!
- Page – This concerns to the page that is ranking for a specific keyword. It will help you recognize the top-ranking pages.
- Position – This is your ranking under Google or any other search engine you use.
Feel free to mix and match these metrics depending upon which are the most critical for your clients. The solution is to do it in a way that can best explain the story of what you are doing.
Are you ready to do some data tracking and visualization? Here are some of the strategies to try:
A. Linkscape relationship analysis
This is one of the useful when finding issues with internal link deficiencies, canonical tags, and orphaned pages, particularly when auditing link building. It can help you to find the strongest pages and how they are redistributing equity through internal links.
Google Search console, SEMrush, Ahrefs, or Moz are one of the amazing tools you can use for sourcing data, and Gephi or Google Fusion Tables can help you with visualization.
B. Keyword list tracking
It is the simplest method of them all involves making a list of keywords. Though simple it is this approach can still be useful if your website or client is offering only one service or product or if you are working on local SEO.
But what if you’re tracking multiple locations? Keyword tracking tools can be helpful for that. Be sure to add the different geography-related terms when making different lists.
C. Traffic crosswalks and organic revenue
Your customers want marketing strategies that can assure quantifiable returns for their business. This is why you should concentrate on revenue reporting and demonstrate their ROI from their SEO expenditures.
Try Google Data Studio to get the revenue data and make simple charts that can clearly show your SEO process’ economic impact.
D. Category split keyword tracking
For a flourishing business, you’ll need something more sophisticated than a list of keywords—particularly if they’re over 100 in number. Its measure performance by dividing the visibility metrics into the unique categories. That way, you can demonstrate organic performance throughout the business scenery.
IN THE END
Your clients are busy and want that exact numbers. They don’t have time to go over those lengthy presentations and spreadsheets. Think of data visualization as a medium to summarize your findings while allowing your clients to understand how you work.