Do you want to write SEO friendly content?
Well, this is an art which could take your blog or your writing career to the next level.
Anyone can write an article, but it takes an special kind of practice to write SEO optimized articles.
In this article, we will share some of the tips for writing SEO-optimized articles that will rank better in search engines.
Writing SEO-Optimized Articles:
Start with research:
If you want to make a difference for yourself or your customers, without research, you are simply shooting in the dark.
In this stage, you want to determine a few things:
- Keyword to target
- Length of the article
- Type of the article
- Analyze existing articles for outline
- People also ask questions
This will help you to do better research for your topic and help in proper optimization of Keyword. This will help you to understand what is the right keyword you should be targeting.
Type of content:
Also, put your target keyword in the Google search, so to see what kind of articles are currently ranking. This is part of the research and will help you understand what kind of article Google think is better for such queries.
You may notice some pattern in the search result.
Length of the article:
Use a writing assistant to identify what is the idle word limit you should have to increase your chance for ranking on the first page.
- Post Title and Meta Title
First, you need to understand the difference between the post title and meta title.
- Post title: How your reader sees the title of the post on your website.
- Post meta title: How search engines show your post in search results.
If you have not specified a meta title in your SEO settings, your post title will be treated as the meta title.
It is important to have your keywords in the meta title.
- Post Meta Description
Every WordPress SEO plugin allows you to add meta descriptions to a post. These descriptions play a major role in search engine ranking.
Think of a meta description as a sales copy for your blog post:
In 156 characters, you need to add your keywords and create a description that is seductive enough for users to click on it.
If you have not added meta descriptions in the past, you should start doing it immediately. Make sure to add your main keyword in meta description and make it intent driven.
Meta descriptions are very important.
You should go back to any of your previously published posts which do not have a meta description and add one.
By optimizing your post meta descriptions, you are ensuring that every post you write has the potential to drive a maximum amount of traffic to your site.
Google sees every blog post as a different web page so you can rank every post for certain keywords.
Meta descriptions are great places to put keywords.
- Image Alt Attribute
- Google can’t read images.
- Text is how Google recognizes an image.
To ensure that search engines can understand what an image is about, you must be sure to use proper image names.
Also Many people make the mistake of uploading images with names like image001.jpg.
This is a huge mistake!
When naming an image, keep the name relevant to the image itself.
- Interlink and Anchor Text
When writing a new post, it’s always a good idea to link back to old blog posts so that readers will stick around your site for longer and also so that search engines can re-crawl these old posts.
This helps in better navigability of your site which reduces the bounce rate- another important SEO factor.
When you interlink, you should use the anchor text technique.
Simply put, when you link to a blog post, you see an option to add a link and a title.
Make sure to fill out the post title with the main keywords for the post that you are linking with.
- Remove STOP words from Permalink
Words like “a” “an” “the” and many others which are listed here are ignored by the search engine.
Our post titles usually contain lots of stop words.
So for example, when we write a post with the title:
- 3 Ways to Make a Blog Business Plan
Our post permalink, by default, would be:
“To” and “a“ are stop words in the example above.
You can click on edit permalink and change the permalink to “blog-business-plan”, thus eliminating the stop words.
Important Note: Never change your post permalink once the post is published.
- H1, H2, H3 Headings
Using the right heading tags is another important aspect of SEO copywriting.
You must not ignore one of the most important aspects of SEO:
- Using proper H1, H2, and H3 heading tags.
By default, in any SEO-optimized theme, the post title uses an H1 heading tag. So for the next sub-heading, you can use an H2 heading, and then an H3 heading, and so on.
It is always a good idea to use proper heading tags for effective SEO writing, especially when you are writing a long post.
Please refer to this post and this post for a better understanding of how to use heading tags within blog posts.
According to the SEO community, it’s a good idea to use your keywords in H1, H2, and H3 tags. At the time of creating your outline (In the research phase), you should decide what your heading tags should be.
- Research for keyword
- Identify the right word limit
- Scout Google to find the right format for your article
- Create an outline by analyzing the top 10 results
- Make a list of questions from “people also ask” section of the search
- Post title for readers & meta title for search engine (keywords in titles).
- Post meta description (optimize it for better CTR and use your target keyword once).
- Image Alt text (use keyword).
- Interlink within a post using good anchor text.
- Post permalink (remove stop words from permalink).
- Use proper heading tags (keywords in H1, H2, H3 tags).