Instagram for Business: How to Sell Your Products on Instagram
Short Introduction on Instagram:
Instagram is a very popular social media network that serves as a valuable marketing tool for your business. If you want to create a business account on Instagram, first you need to create a personal account and then convert it. Using Instagram for your brand enhancement, you need to post high-quality photos, give a response for your comments and use hashtags frequently.
This article will help small businesses and marketers who want to know how to sell the product using Instagram.
Why Marketers choose Instagram?
According to the study, Instagram has more than 1 billion active users in the digital world. Approximately 1 billion users are login to their accounts. 37% of US adults use Instagram, constituting the most significant number of Instagram users globally.
In fact, 90% of Instagram users are trusted and followed at least one business account. Hence, brand reach, leads, and sales revenue will increase within a short period.
Let’s move into the topic!
1. Optimize Your Business Profile:
If any user enters your profile, they will view your page, bio, and videos. While viewing your account, they feel “wow,” “super,” they will turn into your followers. If they don’t like content or bio, they won’t follow you. So, create your Instagram account for more memorable and attract your audience.
Here are major tips you should do sell your products:
Upload Photo: Uploading a profile photo is the first image to grab the viewer’s attention. The particular photo must be high-quality, unique when your viewers see your profile. For example, if your business name is long, you need to shorten or abbreviate it, which fits within the circle of Instagram.
Crafted Bio: Instagram bio limited are 150 characters. So draft a crispy and attractive bio that helps to know about your brand. Adding your website link in your bio will make more traffic, and the audience knows additional details regarding your brand.
Add Instagram Story: Based on the survey, 500+ million users use Instagram stories per day. What do you know that Instagram story will reach more audience. Frequently posting stories will reach more viewers. With this, you will get unlimited Instagram story views for your stories and reach out to several audiences.
2. Offer Instagram-only Promotions:
Giving an offer to your loyal audience is one the best way to impress your audience. But making promotions like discounts, giveaways, and coupons solely through Instagram will help increase your sales. And also, your potential customers feel special and want to buy more products via Instagram.
In this way, you can promote your profile to many audiences when they like your page, and they will follow your account. With this, your follower’s count will become high, and there is more chance to refer to your products by friends of friends.
Once you receive your good review for your products, you can upload your stories, feed, add a highlight, and explore app users. Start now!
3. Co-work with Instagram Influencers:
According to the omnicoreagency, more than 50 lakh influencers are active on Instagram. Many marketers are ready to work with influencers to enhance their brand to the audience. Over 55.4% of influencers use Instagram Stories for their sponsored campaigns. Therefore, their brand value and revenue will be high and generate more sales.
Based on statistics, 69% of US marketers are ready to spend money on most of their influencer budget on Instagram. Implementing this strategy for selling your products via Instagram is highly focused and relevant because influencers frequently post and share with their audience. Hence, most audiences will believe influencers.
4. Add Right Hashtags:
A decade ago, no one knew about hashtags and their effect on eCommerce business across the world. But now, many marketers can’t sell their products without using hashtags. Many audiences perfectly find their products or services with the help of hashtags.
Hashtags will help interact with the audience, reach your brand, attract more followers, drive engagement, and finally generate more sales. For the great example, livelarq is introducing a self-cleaning water bottle with the hashtag #DrinkBrilliantly.
From the recent statistics, the most popular hashtags on Instagram are #Instagood, #Photooftheday, #Love, #Beautiful, and #Fashion.
5. Nail the Caption:
Sharing photos and videos is a standard strategy to enhance your brand through Instagram. But it’s not sufficient! Think new!!!
Adding a longer caption below of every post will tempt your audience to know about the product. Use this opportunity to share your brand message to your followers as well as share any success stories in your highlights.
When writing a caption, get attention by asking questions and attracting followers to tag a friend in the comments. Few people prefer short text, but you can also create an impact by writing informative paragraphs like Bon Bon Bon.
The exciting fact about caption is it will accept 2200 characters in your Instagram captions. So write long captions that attract your followers and brand reach.
Don’t overthink how to sell the products without spending money. Enhance your follower’s list, increasing sales-boosting Instagram storefront is a straightforward process, especially if you have already garnered lots of followers.
Why are you waiting? Start converting to a business profile today and turn those followers into customers and shine on marketing globally.
Caterina Taylor is an experienced social media marketer and writer who works at PlanYourGram.com. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.