HOW TO PERFORM LOCAL SEO FOR A SMALL BUSINESS
With time, consumers have found better ways of ensuring they invest in the right way in the products they buy or the places they go to. For instance, if you want to go to an Italian restaurant, you would first search for the best Italian restaurants in your area and then read the reviews to double check if you’re making the right decision. When everything aligns with your preferences, you finally feel comfortable to go.
Since consumers have become modern in their approach to shopping, businesses have found the need to step up to meet the expectations of their customers. If you have a website for your physical business, you can’t overlook the need for local SEO services in today’s day and age. If you are a novice and don’t know much about SEO, then you can take online SEO courses, SEO online tests that help you clear SEO certifications, and other available sources to master it and implement to enhance your website’s performance. It’s because local SEO can help you carry out your business in a better way, increasing your overall sales. With that being said, here’s a list of local SEO hacks that you should try.
Why do Small Businesses Need Local SEO?
Here are the top reasons why small business owners must include local SEO in their online marketing strategies:
- Local SEO helps in targeting real audience, that is, the audience who stay closer to your businesses and has more chances of becoming a potential customer
- Local SEO offers high Return on Investment (ROI) – It is proved that no other online strategy offers more ROI than local SEO
- It establishes authority of your business. When a user searches a query and your business appears in Google My Business listings, then it more likely that the user becomes your prospective customer as they think your business genuine and authentic
- Local SEO helps a lot of mobile
- Local SEO also helps your business build connections and relationships with other partners.
CREATE CONTENT FOR LOCALS
When your main goal is to reach out to the local audiences, the content that you post on your website should also serve this purpose. Google values the kind of content that interests people and provides them with the kind of information they look for, and this is something every local SEO specialist would suggest as well. So, if you write content for your local audience, your target would be specific, and you have more chances of reaching potential clients.
When framing titles, it would be better to be more specific and try to include the name of the city or place where your business is based. However, don’t limit yourself to such content. You can alternate between covering general topics and location-specific topics.
USE THE RIGHT KEYWORDS
One of the important local SEO techniques is to use the right kind of keywords. And in the case of local SEO services, using location-specific keywords- both focus and LSI keywords helps a great deal. It’s common sense that people use keywords to look for specific content. Moreover, if you’re targeting the local audience for local SEO, it makes sense to include the name of the city or place in your keywords.
SET UP YOUR GOOGLE MY BUSINESS ACCOUNT
One of the local SEO tips that every SEO company would give is setting up a Google My Business account. All you have to do is log in to Google and enter the address of the physical business. Once you do that, you will receive a verification code via post to your physical address. Upon entering the code, you’ll be enlisted on Google My Business. Once you activate your Google My Business account, you would have more chances of being listed in the sidebar space on Google when a search is made.
MONITOR ONLINE REVIEWS
Online reviews matter a lot, more than you can imagine. People are highly influenced by other customers’ opinions of a business or what experience they have had with it. While promising and delivering top-notch services or products would get you good reviews, another important step is to be on relevant reviewing platforms so that people can leave reviews. Make use of platforms, like Google My Business, Yelp, and Angie’s list. In addition, if you find more platforms that are relevant to your niche, make use of them as well.
ADD LOCATION PAGES TO YOUR WEBSITE
When a business has many branches across the city, it makes sense to add separate location pages for each business so that the audience doesn’t get confused. This will also let your potential clients decide which location is closest to them. Make sure that for each separate location page, you specify contact details as well.
EMBED GOOGLE MAPS
Today, when people leave their home to go somewhere, the first thing they do is open Google maps and find their way to the place. So if your business has a store, make it a point to embed your Google maps address on your location page so that your business is easy to locate. When people have difficulty finding your location, they might as well change their decision to visit another store instead.
LOCAL LINK BUILDING IS SUPER IMPORTANT
If you intend to go for the best local SEO services, don’t forget to build local links. This is one important point to add to your local SEO strategy. Find out what are the other local websites that are popular among the audience and connect with those businesses. Building such links will increase your visibility to the local audience.
So, these are some of the local SEO techniques that you must include in your local SEO checklist. While these are some easy steps, if you’re too busy taking care of other aspects of your business, you might as well go for local SEO services that offer small business SEO services. In the end, it pays off to invest in local SEO packages for a small business, as you would witness an increase in sales from all the online exposure and better SERP rankings.