Have you ever stopped to design your own infographic from scratch? Do you know the advantages they can bring to your content?
Every day more users with web pages that share content on their social networks are used to including infographics, as they begin to know the power they have.
An infographic will increase the engagement of your article, and you can make it viral in an easier way than a single post without visual elements.
What is an infographic?
An infographic is a graphic and visual representation in which to expose and summarize the contents on a particular topic using images, drawings, graphics, or another type of visual element.
In an infographic, different elements are combined, which individually do not have the same meaning as they would be exposed in an image. So an infographic gives meaning to information that you want to transmit, whether it is to your reader, client, or any other type of audience.
For this reason, you must not forget that an infographic is a very important element to summarize the contents of an article, so it must be attractive and aesthetic, and that you call your reader to read it, thus keeping the image of the article in your mind.
The definition of infographics is simple, but you get stuck when starting to design them since you see that there are many elements, and you are overwhelmed with it.
Infographics must be simple and well designed, according to the information presented in it.
It is a technique widely used as a marketing strategy to create content in a blog article since it will increase the time spent on your website.
What are you waiting for to include infographics in your editorial calendar articles?
Benefits of creating an infographic
The benefits infographics bring to you are incredible, and for this reason, you should not miss the opportunity to include them if your time permits.
They serve as a support to help the reader not get lost in the content since it is a synthesis or outline of your article or presentation.
They allow understanding the concepts in a clearer and simpler way.
They help to remember since they remain in the memory of the reader ahead of the text.
Increase the reader’s time on the web page.
Increase the visibility and engagement of your post, since many users will share our infographic on social networks, making it viral.
It reinforces your brand image in front of the public since they have a great reception due to their attractiveness.
Tools and tricks to create your infographic designs
To design the perfect infographic, choosing a suitable program or tool is key.
You have the option of using payment tools such as Photoshop or Illustrator, but I am going to show you a list of the free options that you can find in the search engine.
I am going to show you different tools to create infographics with the interface of each one so that it is easier to choose your favorite.
However, before creating an infographic, you must touch up the images and have a clear idea of what you are going to do
DesignCap is a great tool to create infographics in a simple and practical way.
In addition to creating infographics, you can make all kinds of banners, presentations, charts, reports, cards, posters, flyers, etc. in all possible forms and formats.
This is my favorite tool for making all kinds of layouts at the user level without using professional image editing programs like Photoshop or Illustrator.
Instead of creating a design from scratch, you can select from dozens of professionally designed templates for your projects and modify it to your liking. You will get incredible designs in no time.
Piktochart is a great tool for creating infographics quickly. What I like most about this page is the possibility to select a template, and change the color palette in just one click with the Color Scheme option.
You can use this tool to make different types of designs:
Design posters, flyers, and reports
With this tool to create infographics, you just have to choose a design and get started with it.
It is very simple and intuitive, with a very visual and easy to use canvas.
The only downside I see to Venngage is that many of its predesigned templates are paid, so the free version is limited to a few templates.
With Easel.ly, you can create very visual infographics with animated and fun templates.
When you get to their website, they show you some of the templates that you will be able to use, and they are really visual.
Once you have chosen your template, you start to design, modify all the elements, or add new ones.
On this page, to make infographics, you can select the elements that you are going to include in your design and add them wherever you like.
The tool interface is as simple as the others. But perhaps you will see it for more technical topics than the others since all its templates are with graphics for reports.
In addition, almost all of its templates are paid, so before this, I would recommend other platforms such as DesignCap or Venngage.
To sum up
Before stopping to make an infographic, you must be clear about what you want, since if not, you will waste a lot of time searching for the perfect design.
The best thing is that you research the designs that have already been created in your sector, to get ideas and then be able to create an infallible infographic.
Even if you do not plan to make an infographic, I recommend trying it. You never know if you will use it in the future for a presentation or even for your Social Networks.