There are going to be various steps that you are progressing to need to take when it comes to creating your pillage pages and you need to know them. These steps include:
- Creation of topic cluster
- Write the content for the pillar page
- Edit the content
You will need to sit down with the other members of your team and brainstorm to create the right strategy. You should consider what are the greatest pain points when it comes to the buyers and then you can separate them into topic regions and then expand on them more that would be based upon your detailed keyword research. One good thing to do when it comes to creating the right strategy is to brainstorm with a huge and diverse group so you are getting different viewpoints.
Creation Of Topic Cluster –
Once you have figured out something are the topics and the subtopics that you are persisting to want to cover, then you can start to interconnect full of your content. You can initiate a full audit of your site so that you can see what content is now there and what you are going to need to have created. This should span your entire website, including the content offers, blog posts and also pages and you can easily connect these later.
Write The Content For Your Pillar Page –
By this point, you are going to know exactly what the topic is that you are going to be covering along including the links for your topic cluster. Once all of this is done, then you are going to want to sit down and begin to write out the long-form content for the page. You should start by building the table of contents for your page since it can help you to make what you are thinking and would guide the user easily through the page. Make sure that you are analyzing the headings that would be asking the questions that the readers are asking, which could help to get you the Google snippet position.
Edit The Content –
No matter how immeasurable you think you are at writing you are always going to want to get more extra opinions. This is because everyone tends to make errors and you won’t always catch them while others might, so let others check out your content. You want to ensure that it is a tremendous quality possible and you don’t want to miss out on any issues.
The last thing that you are going to have to think about is the design of the page and you should think about having this prominent on the site. This isn’t something that you would simply want to bury, but instead, you want it to be developed and within the navigation of your main site.
These are all necessary steps that would need to be used when you are creating your pillar page. Knowing these things will encourage you to understand specifically why this would be important when it comes to your SEO strategy.
Knowing what is becoming more and more popular in terms of SEO is critical and you should assure that you are keeping up-to-date. This pillar page is going to help your consumers and readers find all of the information that they want in an easy to read place with links all over. The more connections that you have and the more questions that you are answering while keeping the information relevant, then the more important your site would rank on the search engine results.