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SEO stands for Search Engine Optimization and it is not as complicated as users usually take it. In brief, it is just a set of rules (Google guidelines) which is followed to get top ranking of a website. Most of the users want to get their website in the first 5 Search Engine Result Page. A solid SEO agency is followed by the ratio of using White hat SEO techniques. Sooner or later, the Search engines will analyze the websites that are practicing Black hat SEO. There are basically 2 types of SEO i.e., Black Hat SEO and White hat SEO.
93% of the online experiences begin with a search and to omitting them from the marketing plan is not a good option though. Look for the portfolio of that SEO agency to judge their case studies, versatility and work. The experience and portfolio of the company can tell a lot about firm. An SEO company will allow you more time to keep focus on running your business rather than the marketing part. Make your crystal clear about defining your goals to the SEO team to avoid any kind of future issue.
Never judge a book by its cover and falling for those shiny SEO presentations can crash your entire online marketing. There is no secret ingredient to rank your website, only smart work can do this. You get what you paid for, so invest smartly. Overnight rankings, Instant leads, Doubled traffic is just a promise that can never be implemented.
Look for the current contract like what does it include and how to end it before the certain time length. Ask them for FTP access, CMS access, Analytics and Adwords access with the website ownership clauses. Deliverables are the promised that company made to the website owners and they could be anything from amounts of traffic to the Search engine ranking part.
Differences between White Hat and Black Hat SEO
|White Hat SEO||Black Hat SEO|
|Relevant and Unique content||Duplicate content|
|Keyword optimization||Keyword stuffing|
|Well labeled images||No titles are required as such|
|Relevant back linking||Cloaking (re direction to other pages)|
|Follows Google guidelines||No concern about Google guidelines|
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