Important stages of an effective branding design and how they could help set the bases for a strong brand!
The environment of the market today is saturated, with thousands of similar products vying to get the preference of the consumers. It is becoming increasingly difficult for businesses to stand out in this densely competitive market and gain a share in it. Now, there are many similar products and services available in the market today with different prices and quality standards that cater to a different set of audiences.
Consumers now have a whole set of options available at their disposal and they will only choose one product that satisfies their intent and also provide value for their money. This is where branding comes in, branding allows a business, its product, or service to create a separate identity for itself and stand out, but more on that later. There is a common misconception surrounded around branding that the only thing it refers to is the logo of a particular product or service. In fact, logos are merely a part of the branding and there are other important stages too before you get your logo brand designer involved.
What is branding?
Before we get to the important stages of branding, it is also fitting to discuss the importance of branding and what miracles can it really pull off. In simple words, branding is a combination of symbols, logos, typography, a unique design, or an image that can be used to represent a particular business, its products, or services and can later be easily identifiable by the consumers as a part of that business.
Over the years branding has evolved from simple or sometimes fancy fonts used only to convey the name of the organization to the customers to entire designs, packaging, aesthetics, colors, and the overall feel that surrounded around that particular business, creating a brand. These unique characteristics help in creating a brand identity allowing customers to associate themselves with that said product service or the organization.
Creating a strong brand is not an easy task at all. Consumers these days have evolved and made their buying decisions only after detailed analysis and careful study of all the options available to them. They now need to have that sense of connection with a particular product or service if they are to be preferred.
Marketers now have to take all the elements of the product or service and the organization they belong to into account, in order to have a desired impact on the consumers. A logo brand designer is not the only important person in this process. Creating a brand requires a lot of initial planning before you get to start your work on the final design.
The following are a few important things that you need to have in order first:
Determine your brand personality and what it stands for:
The first thing every marketer should do before he/she sets out to design the branding strategy is understanding the core essence of the organization, its product and services, and what they stand for. Branding helps communicate the deeper aspects of a brand and brings out the truer picture in front of the customers. If the person who is designing it is not able to capture the entire essence of the brand in the final design, the whole effort will not be of any worth. Consumers will get confused and may even feel misled.
Determine your goals:
Now we all have a vision in place before we do anything. It is important for that vision to be clear and etched out in order to have an optimized result. Similarly, when you are designing your branding strategy it is very important to lay out what you’re intending to get out of it. Now each organization and its product, and service may have different needs and should be looked at as a separate entity. This means that their treatment would also be different and set only according to their needs. So, figuring what you want before you set out to achieve it should be the right approach. This also allows you to never lose focus and helps you identify the right steps towards your ultimate goal.
Study your target market, its environment, and your customers:
We all know about the rise of consumerism that has been going on for decades now, this has made the market environment today so competitive. Branding allows you to connect with your target market including its customer all the while creating a separate identity for the brand in the densely competitive market. A detailed analysis of the market your product or service will be a part of should be done before you actually decide to enter it. Also, design your strategy accordingly and keep your customers, their buying behavior, and the market environment in mind as well.
Gather all the visual elements of the brand:
The visual elements of a brand not only provide a visual aesthetic to the consumers it also brings a number of other benefits as well. These elements can include everything from the combination of colors, fonts, symbols, images, and even the entire design used. it is these visual elements that enhance the overall feel of the brand and makes the brand more memorable and identifiable. It is also important for these elements to be in sync with each other given that there are many platforms to market a product or service today. Everything from the color to the fonts and the entire design should always give off a more consistent feel. An experienced logo brand designer will make sure that all elements are included and evident in the final design.
Corporate aspects of your brand:
Achieving consistency in anything can be a difficult thing. Now, there are many things that could represent a particular brand, from the packaging used to the online website, everything should carry a similar feel. The corporate aspects of your brand can be stationary used for different purposes. These can include, business visiting cards, envelopes, letterheads, and even the brochures that are distributed. It is important for all of them to carry the same feel as all the other marketing material in order to give a more consistent feel.
Now that we have figured out what we are aiming for and once you have all the aspects of your organization understood and gathered, you can now proceed to design your logo. A good logo brand designer will integrate all of those above aspects into making a final design that fulfills the purpose of making a brand. Remember, that a logo is meant to represent your brand and not the other way around. So, make sure that your logo covers all the important aspects of the organization it belongs to and presents a more accurate picture of what the organization stands for.