Everyone is different and so are their learning methods. Every single one of us learns and absorbs information in different ways and at different speeds. With e-Learning, learners can adjust their learning environment according to their own specified circumstances.
Well as a e-learning content writer you might have already realized that just writing an attractive and quality content is not enough. Even if your content is universally applicable and approved by SCORM or AICC doesn’t mean it’s going to sell. e-Learning content is like every other quality product that requires proper advertisement and marketing for a grand scale.
Well, primarily online learning content must be advertised effectively online. For that, you can undertake various digital marketing campaigns. In case you are new to digital marketing or online marketing, then you can opt for an internet marketing virtual assistant. The internet marketing virtual assistant would support you in executing your marketing initiatives and on-going tasks.
However to fully optimize the internet marketing virtual assistant you need to have basic knowledge of digital marketing and some useful tips and tricks up your sleeves. Don’t worry we have it all covered in this article and here are the 8 Digital Marketing Tips For e-Learning Content Providers.
SEO Is The Key
Search engine optimization (SEO) is a key component of digital marketing. SEO helps you to reach out to your desired range of customers by increasing your search engine page results rank. Here you need to play smart and optimize your content, link text, images for improved SEO results. Also, you need to make use of keywords, but at the same time keep your content organic and avoid oversaturation. For example, you can use your keyword four times in the content of 1000 words. Oversaturation can backfire and you may get blacklisted for unethical search engine optimization.
Do not wait for the audience to come to you. Go to them instead. There is a tight competition out there and your work does not stop after you have published your post. You also have to let your audience know about it and promote your marketing content on social media, email lists, etc. You can arouse the curiosity of your subscribers by sending the initials of your content to them. If you feel, that this is cumbersome then let your internet marketing virtual assistant handle it for you.
Know Your Competition
The cut-throat competition can work in your favor, as you have the opportunity to evaluate what others are doing and adjust your marketing strategy accordingly. So now you can work on creating a post that features similar topics or tips to generate interest in your product. Just make certain that you don’t step on anyone’s toes by copying their content. This will not only lower your sales stats but also diminish your online reputation. Look for a fresh angle and give readers something unique by using a competitor’s content as inspiration. This competitive industrial environment will allow you to see which topics or platforms are more popular so that you can make use of your resources more effectively.
Your audience will interact with your website to reach your content. However just imagine if your website is not smooth, interactive and compatible. Your audience will simply shift to another website without even looking at your content. To make sure this does not happen, you need to have an interactive and smooth running website. Also, make sure that the content and information is easy to find and is available in plain sight. Your websites navigation system must be exceptionally good.
Create An Online Community
To build an online community of loyal customers, you need to listen to their needs. Every time you post, ensure that you go back to the posts to check consumer feedback. This will help you improve your content and also your future marketing strategy.
Make Use Of CTA
Adding calls to action (CTA) on your e-Learning website can make your audience take immediate actions benefiting your goals. These CTA are small phrases such as “Subscribe Now”, “find out more”, “Call now”, etc. CTA phrases are highly useful until you venture into the territory of pushy sales pitches. So be careful while using the call to action.
Experiment With Paid Promotions
Paid promotions are highly effective and efficient. You can undertake various paid promotion campaigns which will definitely provide you with accurate and instant feedback. It won’t take much time for you to realize why advertising pays and at the very least you will learn the right way to approach your clients.
Carefully Evaluate Your Audience
It is important for you to know where your new clients are coming from. How do they get to know about your website? These stats will help you focus your resources on a targeted set of audience and platforms.
We, hope that you have liked these effective digital marketing tips and would adopt them in practice. Don’t forget to share your heart out with us, till then stay connected.
Alex Jone Works in a HR and Recruitment at Alliance Recruitment Agency- an IT Recruitment Agency. He specializes in helping with international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.