Whenever we hear “Content Marketing”, first thought arises in mind about Blogs, Twitter, Facebook is Content and scripts for the YouTube videos. Remember that your content should be Informative and not so much lengthy and perfect. The Content Marketing Institute defines the Content Marketing as
… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In clear words, it mean Content marketing is a long term strategy focused on building a strong relationship with your targeted audience by providing them high quality content. Content marketing is the best way to reach out your potential audience. Online life is more dynamic than ever now. Whether it’s B2B or B2C brands, high quality content rank on top itself. Content is changing itself on a very major rate and Google is also making some huge announcements for the upcoming years.
If you want to build your reputation, Grow social community, Increase email sign ups or keep your customer’s coming back then Content marketing is the only solution of achieving so.
Undoubtedly, Blogging is the best way for small as well as large businesses to attract valuable and targeted traffic with their landing pages. Organic traffic is the best sort of audience as the users are more targeted and the visitors are also looking for the ranked blog posts.
What is the ideal length of a blog post?
Gone the time when SEO persons recommend shorter posts such as 300-500 words as now the average blog appears to be longer. Your post’s length matters as it is probably the best thing after Keyword research to decide your Search Engine rankings.
Google always try to rank the best quality content on the top of its rankings. It is not important that the longest content always rank, Rankbrain that is a machine-learning artificial intelligence system launched in 2015 helps Google to process some of its search results with the most related answers.
The best post length for SEO is around 2,000 words. Yes. Longer posts ranked better but also it should be informative and interesting. Content marketing that is effective is all about attracting the retaining customers and can be used to get all the objectives.
Tips to improve your Content Marketing:
- Firstly, it should be unique and informative.
- Don’t limit yourself just to the Blogging but your targeted customers may look for company insights or may be some personal knowledge about you.
- Consider your company’s blog as official space for your company’s information. Put your efforts and process at their best to share the company updates.
- Content should be of valuable resource and goal-oriented with a relevant CTA and consistency.
- Measure your content’s success and establish KPIs.