The Best Social Media Management and Analytics Tools to use
Now more than ever, your social media presence does matters. People turn up into social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors.
The Social media is a major element of any comprehensive inbound marketing strategy. And with so many different social channels is there to manage – Facebook, LinkedIn, Twitter, Instagram, Pinterest, YouTube, and more – it can be like juggling too many balls in the air.
All of these platforms are important for an effective social media marketing, but keeping track of your channels and regularly posting and engaging on them can take up sometime. Like, a lot of time. So, to save you the stress, the best way to manage is your engagement across the multiple channels and the platforms is through the use of social media management tools.
The Social media management tools allow you to not only keep track of your posting and engagement with prospects. And you can also schedule posts across multiple channels, monitor any mentions of your company, track and analyze performance, and much more. The various varieties of social media management tools out there can be a bit overwhelming, for both the novice and the advanced user.
How do you choose the best social media management tools to meet your needs? How do you know what features to choose?
Luckily, some of the best tools do not require you to give up your credit card. Yes, they’re absolutely for free (with in-app purchases and upgrades, if you so choose).Here are some of the best free social media management tools available to help you out to manage your social media presence and beyond!
As the Organization is the key to successful marketing. These free social media management tools will help you to track and manage multiple social media profiles in a single interface, schedule posts, track analytics across multiple platforms, and more. Now, keeping up to the date with both your Facebook marketing and Twitter marketing will be a breeze!
Want to up your social media game? Then Check out these free tools.
Like many of these tools, Hootsuite offers you both free and premium plans. There are free plan is pretty robust and allows you to:
- Manages three social profiles in one place.
- The Schedule up to 30 posts in advance.
- Generate the leads using social contests.
- Easily integrate with up to 150+ free and paid apps.
The free plan also includes some of the basic analytics to help you track followers, various growth and content stats, and two of RSS feed integrations. This is not too shabby for a free tool.
Like the Hootsuite, Buffer has been in the social media management space for a long time.
Buffer is one of the respectable platforms. It allows you to manage up multiple social media profiles easily and it includes many of the same features as Hootsuite. This platform organizes your scheduled posts in a queue list format so it will help you easily scroll and monitor the posts that will go out on your various social platforms. It is neat as well as simple.
It also allows you to schedule content while browsing the web with the Chrome extensions. Where Buffer shines is its ability to monitor user activity and then it suggest the perfect time to post based on your followers’ activity. Isn’t it pretty cool!
With a basic free Buffer account, you can link up to three social accounts, 10 scheduled posts at a time, and can have one user. We love using this tool to schedule out our social posts because of the way it is been organized – a visual calendar dashboard shows you what you will be posting and when. Now that’s organization.
Later is also a free, it is easy-to-use platform for starter businesses looking to schedule photos and videos on their social media.
Later works with Instagram, Twitter, Facebook, and also with Pinterest, and has a 30-post limit each month for each platform (50-post limit for Twitter). You can also add one social profile per platform.
While to schedule a post, all you have to do is upload your media, and drag the photo or video you want to schedule onto the calendar. Put your caption in the comments section and pick up your time to post!
When the scheduling your Instagram posts, you can actually preview what they will look like on to your existing feed. You can drag and reorder your scheduled posts how you will please to ensure your aesthetic is just the way you want.
While social media can seem daunting and by using these social media management tools will help you to organize your effort, and keep them focused.
As AgoraPulse is a fully featured social media management program with an extremely user-friendly interface. It has considerable power yet has clear to help tutorials to assist you in learning how to turn its features into benefits.
The heart of AgoraPulse is in its Inbox. Although the exact function differs for each social network, it shows your comments, mentions, conversations, as well as reviews relating to each of your social accounts. You have an Inbox Assistant that allows you to set the rules that automatically clean up and organize each account’s inbox. You can also assign messages to other relevant team members when needed.
For some time now the Hootsuite has led the social media management landscape. It has not dominated the way a company like Google does for search, but they have been around a long time and also have earned a pretty good reputation since then. If an upstart is going to compete with Hootsuite, they are going to have to match them in features and beat them on price. And, overall the product should be at least as easy to use it.
MavSocial is a simple and affordable and easy to navigate social media management platform used by thousands of the marketers, businesses, and agencies to streamline their social media activities.
The platform enables the marketers to curate and store content, schedule and automate posts, engage with audiences, listen to industry trends, monitor analytics, build reports and collaborate with team members. MavSocial currently supports Facebook, Instagram, Twitter, YouTube, LinkedIn, Tumblr and WeChat.
As, the Post Planner is a system designed to enhance the social media marketing activities and campaigns of any business. Using this software, the social media marketers find it easy to manage and share content consistently, and are able to achieve predictable, measurable, and remarkable results with their social media posts, especially on the Facebook and Twitter.
A platform created by the social media marketers for social media marketers, Post Planner aims to get more engagement and reach on social media in the less amount of time as possible. Every interaction with the user is treated as a data point used in constantly improving the service overall.