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Which is the Best Keyword Research Tool for SEO and PPC?

By Yogesh Gaur on August 30, 2018

Keywords are one of the most important and critical part of Search Engine Optimization to rank your website higher in the Search Engine Results Page (SERPs). Apart from keywords On page Optimization, Good site UI, Link building and Content quality also matter for the same. If you are using a Keyword research tool it will be giving you new long-tail keywords list related to your product. Even if you are a Business owner, Internet Marketer or Content writer, keywords are the most crucial element. Keyword research tools use Google Autocomplete to generate the relevant long-tail keywords. You must think about the search terms that you’re content needs to be found when they search something, those words will be your keywords for which ranking is needed.

Keywords are important as they are the bridge between what your users are searching and the content you provided for the same search queries. They could be any idea or topic but basically should define what your content is about; with relevancy. Suppose you own a health blog, might want to rank for “Health related tips” but how you’ll be going to determine that this is the right keyword? Choose them according to what your audience is searching for as well as what you are providing them.

What is Keyword research?

First of all, we try to find out what is related to our business, service or product. After that we choose the right keywords for ourselves based on volume and competition. It sounds very easy to hear, But there are so many steps in it that we have to follow. Keyword-rich content makes sure that your website will be appearing in the top Search Engine Results.

Keyword research has basically three steps –

  1. Generating keywords ideas for your website.
  2. How often is this word searched?
  3. How competitive is this keyword
  4. Choosing the potential one

Whenever we type something in Google’s search bar, Google starts showing some suggestions related to the same topic. These suggestions are only high search volume keywords. That is, these are the words that go to Google to find the most related ones.

Google Keywords Planner

Google Adwords Keyword Planner is basically two tools i.e., Google Keyword tool and Adwords to get the relevant keywords to use. Search for the relevant keywords and by linking Google AdWords keyword planner account with your Google Analytics account will benefit you by providing unlimited insights for improving your website and its traffic.



It is a free Online Keyword research tool that uses Google Autocomplete for generating more than hundreds of related long tail keywords. The purpose of Autocomplete is to maximize the speed of searches by users. This tool extracts your related terms from the Google keyword suggestions with an easy-to-understand interface. This tool is good for creating long tail keywords with an exact match with the related search terms. It would be better if you use it to get a lot of keywords related to your theme or topic for creating a page.


SEM Rush

SEM Rush is good for generating competitive keyword research and also it will show you your common competing keywords. It has started in 2008 by some SEO and IT specialists that is global now. This tool allows you to find the potential keywords for SEO and PPC campaigns and gather phrase matches and related keywords with exploring the Multilanguage and Multilingual environments.

sem rush keyword panner

Find keywords in 26 SEMrush regional databases for: the United States (Google and Bing), the United Kingdom, Canada, Australia, Russia, Germany, France, Spain, Italy, Israel, Belgium, the Netherlands, Denmark, Finland, Hungary, Ireland, Norway, Poland, Sweden, Switzerland, Singapore, Turkey, Brazil, Argentina, Mexico, and Hong Kong. Not only in Keyword research but it also gives you in-depth analysis to make your digital marketing campaign broader.


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