Best Email Marketing Services For Small Businesses (2021)

January 6, 2021
Best Email Marketing Services For Small Businesses

Email marketing campaigns continue to rule as marketing strategies, showing real traffic and conversions. Not all of us can follow a good campaign on our own though, which is why you should consider hiring email marketing services or software. With the right email marketing service, it can impact your marketing campaign success!

However, not all small businesses can afford the hefty fees huge companies quote. With that said, I made sure to list down email marketing services and software that’s budget-friendly and effective.

So read on as I show you the nine best email marketing services for small businesses this 2019!

Best Email Marketing Services For Small Businesses

Did you know that email marketing is a crucial and beneficial strategy that can make your business even more successful? With email marketing, you can easily manage who sees your message, personalize enticing messages and control the call-to-action, and have you create direct contact with customers. That’s why you also have to focus on getting the RIGHT email marketing tool, which should also you to create engaging email templates with an understandable interface.

So besides Joel House, which works best for SEO and the like, here are other excellent email marketing services for your small business:

  1. Constant Contact

This is probably the best email marketing service and automation software small businesses can use. You can avail their 60-day FREE trial, taking advantage of all the useful features it comes with.

It’s user-friendly, with anyone being able to understand how the service works. It also comes with different tools you can add to your email campaigns, such as an event management tool or social media tools to create shareable downloads and coupons.

  1. Sendinblue

I like this email marketing solution because of its affordable subscription fees. You can even use their FREE plan, though with limited features compared to premium ones.

This is a fairly new platform, made to send transaction-based emails. However, they now combine both SMS and email campaigns, making it easier to send out messages to different customers. They also come with the usual helpful features like email layout optimization, campaign reporting, as well as list management.

  1. GetResponse

I believe that this one is more than just for email marketing, as it offers a host of extra features! You can create a landing page here, as well as webinar solutions, which are crucial to work on when your target audience clicks on your call-to-action.

You can also create emails easily, as it comes with a drag and drop builder to organize the way you craft your email’s format. Besides this, it has auto responders, list segmentation, software integration, even Perfect Timing, which recommends when you should send emails!

  1. ActiveCampaign

For those who want to create logic-based funnels, this is the best tool to use. Automated emails are created using an if/then logic, corresponding to individual email subscriber behavior. It segments users based on their demographics and actions taken, as well as send SMS messages and know who to prioritize with its scoring.

Basically, it’s an all-in-one platform, though made best for intermediate website owners as it takes time to master each feature.

  1. ConvertKit

This is a fairly new email marketing section that targets creators, such as authors, influencers, vloggers, bloggers, and more. It’s also recommended for small businesses because you can create email automation workflow easier. You use a visual builder so you can see how your layout looks like as seen by someone else.

You can even use their landing page editor, without the need to have a website when sending out emails.

  1. Drip

Drip is relatively new, with bloggers, eCommerce website owners, and marketers using the platform. It’s made best for beginners because of its understandable interface, also having one of the most intelligent marketing automation tools.

I highly recommend it for those who sell different products, as it has the ability to understand purchasing behaviors and intent. It creates messages based on your metrics, such as those who abandoned their cart, returning or new visitors, as well as those who clicked your previous emails.

  1. MailChimp

If you have a small business or work as a blogger, then I recommend MailChimp. You can avail its premium plans, though it can also come for free.

Not only does it look cute, but it’s also the leading email marketing provider. And as it continues to evolve, the more features you can take advantage of, including template sections and social media integration. It even comes with a ton of email marketing features such as list segmenting; time-zone based sending, autoresponders, A/B testing, among other uses.

  1. Benchmark

Benchmark is helpful email marketing software that allows you to create email campaigns in about 15 minutes! They have the usual drag-and-drop format, also offering different templates with marketing automation. I highly recommend it for those focusing on aesthetics with the mix of advanced features to monitor your campaign success.

  1. MailerLite

MailerLite is the newest on this list, known for its simplicity. However, it packs on a LOT of useful and essential features. Expect none of the frills, only what you need without having to hassle yourself in navigating through its interface.

It’s also intuitive and easy to use, with beginners being able to start creating emails immediately. I also appreciate it’s minimalist and modern templates available. Do take note it has no automation or analytics features, though!

Wrapping It Up

Email marketing is one of the most important and cost-effective marketing tools for all types of businesses. With positive rates and results, using the right service can really improve your game and have you accomplish goals. Just make sure you do the proper research and choose the right service based on your needs!

Hopefully, this article on the best email marketing services for small businesses helped you out. So don’t wait any longer and look into getting any of these services now!

If you have any questions or want to share your own experiences with these email marketing services, then comment below. Your thoughts are much appreciated.

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