Devising content marketing strategies by following the initiatives taken by your competitors certainly won’t be enough to reduce bounce rate on your blog. You might keep a track of the strategies adopted by your peers, but that certainly isn’t the end of it! So, what is next? After setting up a blog, your first concern should be to drive traffic to your blog and figure out the tips and tricks to generate traffic. Also, you have to figure out how to crack the code to avoid an increasing bounce rate. One of the most crucial metrics, the bounce rate shows how well a page is performing and helps you shift your focus on building customer-centric blogs.
A high Bounce Rate would mean that readers are leaving your blog because they don’t find it engaging enough or they are having a problem in navigating their way through the article. Since your search engine rankings depend on the bounce rate, it becomes all the more necessary that you keep a check on it. I have gone through several blogs of the most successful brands and have come up with some rock-star tips that can help you counter an alarming rise in the bounce rate of your blog.
9 BRILLIANT WAYS TO FIGHT BACK A SOARING BOUNCE RATE
Are you not getting enough click-through on your blogs? There are several reasons that contribute to a higher bounce rate. Here is how you can reduce the bounce rate of your blog:
- Content Relevancy
Unless a reader finds the meta title to be interesting, there are very few chances that they will click on the link to read through it. So, pay close attention to the titles and create one that induces the curiosity of a reader. The title, as well as the description should convey the objective of the blog and have an element of surprise at the same time. Moreover, your search engine rankings depend a lot on the meta description, so you must give attention to the snippet of information.
For the main content, make sure that the introduction is short and crisp and gets down to the main topic straightway. Craft your title around the main keyword to get the most out of your blog. In the end, remember that users are going to read your blogs only if they find original and relevant content that serves their purpose.
- Break the content into readable chunks
Reading through a verbose passage can be really tedious. Moreover, readers lack the patience and tenacity to read every line of a long chunk of information. To score a higher readability rank, make sure that the content is broken into assessable portions. Use bullet points and sub-headings to deal with the problem. Include graphics and pictorial representations to provide a break from the wordy content.
Moreover, using screenshots and images can also prove to be more engaging. However, make sure that the content is sequenced properly, and the images are placed either before or after the relevant paragraphs.
- Go for Mobile Optimized Design
In the mobile-first generation, you must keep pace with the world and come up with a mobile-friendly version of your blog. Mobile searches have already taken over desktop searches. So, get a responsive design for your website and make sure that the interface of your blog can be optimised on all kinds of screens, so that a reader does not have to face problem while reading it. Moreover, this will also help you to attract more traffic from users who barely use the desktop.
- Add Appropriate Links to the Content
Adding external links in the content can help you reduce bounce rate. Through external links, you can provide a solid foundation for what you claim. Hyperlinking data in your blog to the source that you have taken it from can help you make your writing more credible. Moreover, you can even use internal links to other pages of your website or products and provide your users and visitors with an opportunity to navigate through the same. But then again, do not stuff the content with too many links, as that may make it look too promotional. Adding contextual links is beneficial from the standpoint of SEO also and will help to reduce your bounce rate.
- Opt for Simple and Intuitive Design
Irrespective of the quality of the content in your blog, many visitors leave the site only because they do not like the feel of it. If you do not want that to happen, I would suggest that you give a makeover to your blog to make it visually appealing. The look and the feel of your blog should be clear and pleasing to the eyes. So, go for simple frameworks and light shades so that the ultimate outcome is soothing to the eyes. Intricate designs can make the blog look disorganized and mismanaged. Ensure that the entire content along with the additional call to actions banners and side navigation are well fitted and does not hamper the readability.
- Use Call to Action
Call to actions can help you reduce your bounce rate remarkably by making your blog more appealing and personal. Include CTAs at regular intervals to direct a reader and help him/her navigate through the content. Having said that, it becomes very important that you give extra attention to the placement of the CTA banners. Add a CTA at the end of two or three paragraphs after you have provided enough information to convince the readers. This will help them make an informed decision. Also, include a CTA at the end of the entire blog.
- Invest in pages that load easily
Personally, I have left too many blogs and web pages when they have taken too long to load. Similarly, you can expect your users to do the same when your blog takes time to load. So, do not clutter up the page with too many graphics and banners that can hamper its speed. Only keep the materials that are absolutely necessary. To make your blog load quickly, deactivate unnecessary plugins and optimize your images. You can also get a coder to work on the code speed of your site.
- Keep your content updated
What was relevant yesterday can become irrelevant in a day. Such is the case for content. With every passing minute, new things are reshaping reality, and the data that you have once used becomes outdated. A major reason why visitors leave your blog post is when they find the articles are old. So, make sure that your old blog posts are updated. Find out which of your older posts are still getting traffic. Use Google Analytics and refresh the content of those posts while keeping the URLs intact.
- Include an Author Bio
“Adding a company bio or an author bio at the end makes your blog look more credible and personal. The reader feels connected to the name in the author bio, and it gives a human touch to the article”, says Josh Evans, SEO analyst for homework help brand Tophomeworkhelper.com. You can either create a page that has information about you, which, when clicked, redirects to information about your company and you. You can even put a snippet or an anecdote in the end about yourself or the company. Both ways, you will be able to reduce the bounce rate on your blog posts.
Higher the bounce rate, lower are the chances of your survival in the rat race that content marketing is. If you are serious about your business and want to make it shine, it is high time to implement little changes to bring down the bounce rate and ensure the success of your blog.
Author Bio: Marceline Joseph is an online math solver, programmer and an academic writer associated with Tophomeworkhelper.com. Besides being associated with the education and teaching industry, Marceline is a passionate stamp collector and chess player.