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A Rational way for Emotional and Social Quotient!

By Yogesh Gaur on June 30, 2018

Every relation we build be it our friends or family, it holds a special place in our life. Greeting the loved ones on special occasions with hands full of blessing, especially gifts are a tradition in every culture. Our relationships should be nurtured with affection and care that will lead to beautiful memories which will last for our lifetime and thereafter for our generations to come. To celebrate those special moments spent with loved ones, we ought to gift them different souvenir or a token of love & affection that we share amongst one another. This is nothing but a way of expressing our immense love & care within our heart.

The exceptional empathetic moments are well displayed on social media as well and that being one of the major reasons why gifting has become an important social norm, not just to express your love and gratitude towards the person but more so for the social quotient. From traditional gifting items, the market has risen to more specialized and unique options available to serve the need of time.  Customization has taken the game one step up to suit the highest level of personalized gifting needs.

More and more customers are opting for such gifts that will express their love for the beloved one in a unique manner no other could have done. The special days have gained a lot of importance in recent times which has resulted in a gain for emotional offerings combined with social status. Such offerings have seen more involvement for people than any other purchase decision. Not so personal involvement in acquiring the product, but the product itself is being close to the heart. Gifted once but cherished and conserved for a life time, such is the importance.

The gifting cycle, than goes on from one another and many such relations around that gives rise to newer ideas that can keep up with the gifting pace and the underlying demand for uniqueness for each event. Gifting for various events like birthdays, Anniversaries, baby shower, special days have gained utmost importance. Uniqueness into marriage invitation or ceremonies around it has gained a significance which has grown the market into more customized invites than those regular ones.

Special family t-shirt or birthday t-shirt have been one of the highest selling products across websites providing customization options.

This is one really dirt cheap product that can be easily customized to suit ones need, but nevertheless it not just looks amazing but have a very high intrinsic value in the mind of the person to whom it has been gifted.

Henceforth, the balance of love is well maintained with emotionally driven, socially accepted gifting ideas that drive the economy for such providers! This results in a win-win situation for all the parties involved; the customer, the service provider and more importantly for the one who receives the gift.

Author Bio: Altaf Gilani is an Entrepreneur and Digital Marketing professional. He is also a co-founder at Swaham Artesign LLP. He looks after Website Management & Digital Marketing of Swaham.com.

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  1. Zain khan August 22, 2018

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