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Being a startup does not mean curtailing of ambitions. You can still thing big for your business even if budget is a constraint. Let the lack of resources not dampen the spirit of your enterprise when it comes to marketing. After all, the world has gone digital and money no longer is the only defining tool for staying ahead of the curve. There are a lot of different ways startups can try and market their products, services even without requiring much of money. You however have to be a bit receptive to new ideas, and the focus should be on leveraging the internet to the best way possible.
Let’s look at some of great marketing ideas startups –
This engagement should purely be devoid of any hidden interest, and rather done with the goal of providing support. You can share someone else’ content, comment on the posts, like their photos, offer solutions to their problem and so on. The more you will be visible to customers, the better it will pay in the long run.
You can attend some event, look to leverage the power of networking and share your expertise so that the audience can understand your business well. You can join some online forums and create buzz around the business in a subtle way.
Your content should reach to the audience, and you can use specific keywords to the niche and ensure that people are getting to know the business. You can benefit from social media, posts information about business, use a few SEO techniques and rank your content well in search engines. The more your content is visible to the world, the better marketing results it will bring.
You can send e-coupons via mails and reach to the audience with some benefits. Even if you don’t have something substantial to give out, you can become a bit creative and offer things like e-cards, tickets of some show etc. and ensure value to the audience. The strategy of discounts and coupons never go out of fashion and being a startup you can leverage that fully and market your business easily.
You can ask recipients to write reviews or give their feedbacks on social media. This will also help generate positive vibe for your products which can bring value in future.
Marketing on social media is an extremely cost-effective endeavour which you can benefit from and achieve business goals. You can share information about your products, services or look to inform the audience about any aspect of the business to win their attention easily.