5 tips for LinkedIn marketing strategy in 2020

April 23, 2020

If you are among the many small business owners, then it is most likely that you have to do more than one kind of job. Starting from content marketing, accounting, and customer services to handling the overall sales.

Handling all these can be very difficult. However, if you divide your work into small feasible components and take help from the relevant tools, then your dream will be more close to reality.

One such tool or marketing channel, in particular, will be LinkedIn. With respect to the business ideas and a platform only meant for business professionals, LinkedIn remains at the forefront of everyone’s mind.

LinkedIn is considered one of the best B2B tool that helps you to grow your business. If you are able to implement the right LinkedIn marketing strategy, you will be rewarded with an exceptional boost in your business.

Now the question arises, how LinkedIn is beneficial for the business? To know the answer just stick with us for a few more minutes.

Tips for LinkedIn marketing strategy in 2020

  • Build your business profile on LinkedIn

The first step for a successful LinkedIn strategy is that you must have a well-defined LinkedIn business account and personal profile. You need to make sure that your profile have all the necessary information that your audience may like to look into.

You must remember that audiences like to buy something from the people they know and have trust. With a well defined and detailed profile, you can build both brand awareness and trust.

A complete LinkedIn page helps you in the following ways:

  • It helps the LinkedIn server to place your business for the services audiences are looking for.
  • It builds up your brand reputation, by giving a genuine look to your business, brand, and employee.


  • Start building up connections

Everybody knows that LinkedIn is a business marketing platform. So, if you re going to pitch others for making sales, you are going to be rejected immediately. However, if you start building your connection with the people of relevant fields. That might help you with the sales.

You can approach the prospect with a message of sharing your helping hand in their need and in return they must help you with your need. In LinkedIn term, it is called social selling.

While sending our connection request, you must attach a personalized note with the request to make your request look more formal.

  • Join relevant groups

It is very important to socialize with people sharing the same interests. To do so you can join a group relevant to your business. This way you will be able to avert a path for yourself to socialize with people having the same interest. You can discuss with them on mutual interest topics, you can even share your personal opinion and help each other solving business-related problems.

  • Share information

The best part of LinkedIn is that you can share information related to the business and can pose yourself as an expert in your field. This really helps to build your brand reputation as well as your own reputation as an expert.

With the help of LinkedIn, you can educate your audiences about your brands and what kind of product and services you provide. This will help you to gain audiences’ trust. In addition, you can also generate leads that lead to relevant audiences that match your buyer’s persona.

  • Position yourself as an expert

Linked has now become one of the most important centers to share visual content. All the content that you will see on LinkedIn is related to business in one way or another.

There must be few people out there for whom Facebook is the best choice for marketing their business. Then let me remind you that, Facebook is a big platform but it is not niche-based. You will see people sharing their daily life moments (not at all important), sharing their photographs, and vlog of their trip. But are those really important for your business.

While on the other hand, the link is a business niche-based. All the content shared on LinkedIn is related to business. In conclusion, LinkedIn is all in all business marketing platform. Here on linked in the platform, you can share and distribute information and can pose yourself an expert in your field. This directly boosts your brand and business reputation.


Having a well defined linked profile can expose you to the relevant audience. Having a well-defined network on LinkedIn can increase your credibility. This can help you to build your persona.

You must not forget that LinkedIn is also one of the biggest marketing platforms, that too, it is a niche-based marketing platform. So, once, if you know all the tips and tricks, you will be able to use this platform to its full potential.

Author Bio

MashumMollah is an entrepreneur, founder and CEO at Viacon, a digital marketing agency that drive visibility, engagement, and proven results. He is a passionate blogger and blogs at blogstellar.

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