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5 SEO strategies to focus right now for business growth

By Yogesh Gaur on October 22, 2018

As we know SEO (Search engine optimization) plays a significant role in today’s competitive scenario. It helps an individual or organizations to promote their product or services to generate traffic or sales. If you do SEO in a right way it will certainly give you fruitful results on the other hand if you don’t if you don’t follow search engine guidelines then you may be wasting your time and energy simultaneously. There are numerous kinds of SEO strategies out there in the market today and it’s up to you which strategy you follow to grow your website visibility into search engines. You must know that these SEO Strategies can be classified into below given categories:

  • Technically-focused
  • Content-driven
  • Brand-centric

SEO (Search Engine Optimization) is one of the most powerful marketing channels for businesses across the world because the practice specifically targets people who are already in need of a service, product or information. Today, searching any kind of product or service on a search engine has become a trend for people and it indicates that you have plenty of opportunities to get your website in ranking and grow your sales online.  If you are looking for the best SEO Quotes to grow your business leads sales and traffic, then this article is for you and here in this article you will get to know plenty of useful stuff which can help you grow your business exponentially. On the other hand, it may also be useful while analyzing SEO quotes sent by your digital marketing consultant.

Finally, many individuals, businesses and organizations are actually benefiting from it over the past 2 decades. Whether it’s through brand strengthening or revenue generation.

Many successful SEO campaigns are in line with what Google is mostly framing to be the most significant aspects of optimization – basing from their Webmaster Guidelines and Search Quality Evaluator Guidelines:

  • Architecture: You need to make it easy for Google to find, crawl, index and understand your site’s main pages. So, our website architecture should be up to the mark if you really want to get good results.
  • Content: Establishing Authoritativeness, Expertise, and Trustworthiness (E-A-T) to get the desired results in a long run.
  • Links: Building high quality links play a significant role in today’s scenario. You don’t need to focus on just creating so many links but you need to create links which really bring value to your site.

 

How to develop highly effective and result-oriented SEO strategies?

Most veteran SEO consultants usually start a campaign with a thorough audit of the website and that’s genuinely significant to get your site ranked in all the prominent search engines.

Since a technical site audit helps us to actually understand what is required to be done in order for the site to achieve its intended goals.

But what kinds of processes does an SEO audit entail? Here’s a quick breakdown:

  • Competitors research and analysis
  • Keyword research and SERP analysis
  • Technical analysis of the website
  • Page and content-level analysis
  • User Experience (UX) analysis
  • Link analysis

In short, auditing a website can assist you to get the solutions to the following key areas of strategy development:

 

  1. Understand the site Target Audience, Business, current situation and actual needs

The first step to any successful SEO campaign is to know and understand each and every aspect of your client’s website in a detailed manner. This phase sets up your campaign’s objectives, through determining below given key factors:

  • Type of Website – Is it a small business, an Ecommerce website, community, SaaS/app, publication, or enterprise?
  • Nature of Business – Which industry do they belong to? Is it a highly-competitive one where you need to place a more efficient workforce on the table? Who are their competitors? How long has existed?
  • Target Market – You need to understand the target audience or market to establish appropriate and successful campaign.
  • Current Situation – How’s their sales and revenue generation system? How long have they been in the business? Know about their top competitors? Have they been hit by any sort of penalty?
  • Actual Needs – If they have been penalized then ask them to recover from the penalty? What is their growth perspective or vision?

 

  1. Identify Challenges

It becomes quite easier to decide these areas as you’ve already completed your initial audit for your website. Below are a few technical SEO checklists that you can start with depending on your client’s needs:-

  • Technical SEO – Webris, Distilled, Annie Cushing
  • Local SEO – Moz, BrightLocal, Local SEO Checklist
  • Ecommerce SEO – BigCommerce, Backlinko
  • International SEO – Aleyda Solis, Martin Kura
  • Mobile SEO – Moz, Bruce Clay
  • Link Audit – BuiltVisible, Distilled
  • Penalty Diagnosis – Follow Google guidelines
  • Budget – Calculating budget is the key factor for a successful SEO campaign.
  • Competitiveness ¬– Find out your industry competitors and analyze their strategy thoroughly.

 

  1. Finding opportunities

It will be quite easier to find and identify opportunities you can take on through these below given processes:

Keyword Research – Keyword research is a way through which you get to know the volume of a particular keyword monthly. Useful guides on Keyword Research are mentioned below. You can simply utilize below given tools for keyword research:

  • Backlinko
  • Ahrefs
  • IFTF

Competitive Intelligence –For quick competitive analysis you can simply use below mentioned tools:

  • Moz
  • GotchSEO

Content gaps – Below are mentioned useful guides on Content Gap Analysis:

  • Moz
  • ScreamingFrog
  • PageOnePower

 

  1. Coming up with the right Solution

Common SEO and traffic-related issues can easily be solved by stringing the following results from your audit and analysis:

  • At first, we can identify the site’s actual need.
  • Next fixing the site’s major issues.
  • Knowing the opportunities to build a momentum for our campaign

Combining all these insights together can help you design and develop effective and result-driven SEO strategies.

 

  1. You need to set the strategic Goals to achieve your Campaign

Every task and strategy you combine must be aligned with your client’s business goals.

Make sure all your weekly or monthly goals will impact your campaign’s to establish long-term objectives. Below are mentioned strategies to improve or achieve your goals:-

  • Make more money through a robust search visibility.
  • Improve organic traffic to your website using different channels.
  • Improve site’s overall quality through optimizing its content, architecture, and reputation (links).

 

Summary: With the right approach, mindset, and strategies in place, no matter what the goals are, they can be achieved. For this, you need to implement all the crucial tasks and strategies to effectively optimize the site’s architecture, content, and reputation in a proper manner.

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6 Comments

  1. Jett Tritton November 5, 2018
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  3. Fahim November 13, 2018
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  5. harshit November 14, 2018
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