5 Important Types Of Transactional Emails Every Email Marketer Must Know

July 9, 2019
Email Marketing tips

In spite of the tremendous technological developments that have brought about lots of communication options, email marketing is still one of the most effective tools for business. If you are operating a business that has a website or even a mobile app you chances are that you send lots of emails every day.

Transactional emails play a vital role in enhancing interaction between vendors and clients. These emails may range from sending a confirmation of purchase, sending a reminder, receipt emails and more.

In most cases, they are system-triggered emails(automatic) hence need a high level of engagement. It has been sufficiently proven that these emails have a great click-through rate and have possibilities to create more revenue. In this article, we look at some of the transactional emails commonly exchange.

  1. Double opt-in

Double opt-in emails are also known as subscription emails. This email is the general email sent to new subscribers after sharing their contact details and confirming their subscription. This kind of email helps you get the correct audience, which in turn helps you get a clear mailing list. When creating such emails its paramount to put in mind the subscribers’ expectations, be it perks or even useful updates. Confirmed subscribers are unlikely to spam your emails and this is a great significance for your business.

An opt-in email is a good ice-breaker. It helps you to start a conversation with your potential clients, giving you a chance to make a clean email list and such clients on your mailing list. You can actually use postcards email template builder to enhance double opt-in emails

  1. Cart Abandonment Reminder

This type of transactional email is important particularly for those running e-commerce sites. These are emailed to your prospective customer after they add items on their online shopping cart but do not procure the items.

This email serves as a reminder to the customer and persuades them to go ahead and make the purchase. It highlights the benefits the customer will get from the transaction. They should have a noticeable call -to action to finish the sale. Various reasons can cause a customer to abandon a sale; it can be the process was complicated, the site crashed or they ran out of time. Think of them as an extra marketing strategy. Make your emails compelling enough; use a catchy subject line, great copy and the best images to capture the attention of the customer.

  1. Receipt Emails

Email receipts are one of the major elements of an online store primarily because it helps both parties to have a follow up on a given transaction. Unfortunately, most businesses tend to leave out important details and fail to create an imprint on their customers, charm their customers and boost more revenue.

Once a customer processes and confirms a transaction, a receipt email is sent to them. To make it more effective, rather than recapping the order details you can incorporate other things to bring in additional revenue. Encourage the customer to make future purchases by showing them a list of other available products. Use receipt emails to support your brands. This kind of emails has a higher click-through rate since customers find them essential and are keen to read them. Include a clear and straight forward subject line as well as an honest appreciation not at the end.

  1. Sales Follow-Ups

Physical products may take long before they reach their intended destination. As a marketer, use this opportunity to send post transactional email updates. Send a notification at different stages of the shipment. Take this advantage and market your brand adds sales and branding features. Encourage customers to become your unvarying customers and reach out using cross-sell. You can create a link into their email where a customer can be able to track the order and be able to see the delivery details, policy review.

Booking services can also use this type of email to send out follow up updates to their customers’.The customer can confirm, cancel or even sent more details about their bookings. Furthermore, the company can be sent out reminders about upcoming events and give the utmost information such as contact details

  1. Review request

Good reviews may bring a lot of credibility to your business. one of the best way to rip those reviews is to ask your customers upfront when the customer is happy and gratified about the product or service. When these reviews are posted on social media, they help boost the trust and sureness among prospective customers. They also aid in making your emails effective since the existence of positive reviews on an email campaign can raise the click-through rate.

This is the best way to elevate your online store .although asking for review can be an up task, having a set -the in-store procedure can help promote consistency in your business. Communicating effectively and using the sample company template will go a greater way to show your professionalism. Do not send a review email to all customers as some may give a bad review which may hurt the reputation of the business. Give important details like the reasons for the review, how they can leave a review and reassure them you will read their reviews.


Getting the finest outcomes from each email campaign necessitates one to have a broad strategy, effective enactment and constant improvement of a number of mechanisms that work hand in hand to deliver the best results for your campaign goals. Use these transactional emails to maximize your business potential and add better value to your customers and build a solid bond with them.

It is also important to bear in mind the fact that transaction emails are just a small way of communication and keeping the conversation between with your clients. You can as well ensure that they are linked to your social media pages to keep the conversation alive. Transaction emails are meant to respond to a particular need but should be exploited in such a way that they serve a wide range of purposes. The basic need, however, should be addressing the immediate need or concern of your client.

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