Having a professional business website that carries a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the correct message, one that helps you connect to your target audience at a higher level. Which is why investing in good SEO friendly content is essential.
The purpose of producing quality content is not just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages.
Since people are regularly searching for topics relevant to your business (regardless of the industry you are in), you don’t just need content, and you need content that impresses both— the readers and the search engines.
In short, you need in-depth, SEO friendly content that ranks in the top ten search results.
Creating quality content is essential when it comes to creating a quality impression on your readers. But without focusing on the SEO aspect of it, you’re missing out on the chances to getting your content in front of the right people.
Keep in mind that good content goes hand in hand with ethical SEO, so it’s something that every business (no matter how small) needs to work on.
So the question arises, how do you go about creating SEO friendly content that gets real-world results? What do you need to ensure you’re doing better than your competitors in terms of producing content that is favored by Google and its users?
In the following article we’ll be looking into 5 essential rules that you can follow to make your content more SEO friendly, without breaking any of the white hat SEO rules.
5 Cardinal Rules on How to Create SEO Friendly Content
Rule #1: Take an Original Approach
Creating SEO friendly content in itself doesn’t have to be a daunting task. But the moment you try to copy others it becomes difficult. When you focus on being authentic and different in your way, without focusing too much on your competitors, you have a much better chance of creating new content that matters.
Standing out of the crowd gets a lot more achievable when your content is authentic and original. Now, this doesn’t mean that you cannot seek inspiration from sources within your industry. You always can learn from others before offering your unique insight.
When you’re focusing on creating real, SEO friendly content, forget rehashing what has already been overly done. Being original is what matters and that can only happen when you bring out the originality in the concepts or ideas that you share. Avoid taking the lazy route with your content. Instead, make it a piece worth consuming and sharing. Make it a breath of fresh air.
One of the key aspects to improving search engine optimization results is get other reputable websites within your niche to link to yours. Because of the quality websites like to link to helpful resources that offer something new and authentic.
You can make your content more original and SEO friendly by…
- A) Tapping into Your Reader’s Emotions
A simple yet proven way to make your content original that helps you connect with your target audience is to focus on touching their emotions.
Here are the three ways you can evoke the emotions of your readers and boost the chances of gaining traction/engagement from each piece of content you produce.
Use the right kind of vocabulary that has a positive and uplifting effect on the potential readers. The idea is to make them feel more confident, inspired and even intelligent with your words.
Inspire your readers to take action by sharing your content with others. Use storytelling as a tool to create inspirational content that is worth sharing with others. For instance, you can share one of your customer’s success story and make your content both, authentic and inspiring, ultimately making it more SEO friendly.
Keep your readers interested by surprising them with unexpected twists and turns, without losing focus on the main topic.
- B) Adding Your Perspective
There is a sea of content on the Internet, so what will make people choose your piece of content over your competitors? It’s because of the value you bring and how you add your twist/angle to the content. Your unique perspective can make your content notable and SEO friendly.
Sharing a personal story with your readers adds an air of authenticity to your content and also humanizes it. It helps bring about a positive change in each reader. It makes your content marketing efforts truly pay off.
Rule #2: Choose the Right Keywords
Selecting the right keyword can be seen as one of the most crucial steps towards creating quality SEO friendly content. The idea is to choose a keyword that’s worth targeting and weave it into an strong piece of content so you’re ready to rank for it above your competitors. However, when not executed correctly, your keyword usage can backfire. This is why it requires careful consideration.
Your target keyword could range from a two-word keyword to a five-word phrase that represents your article’s main topic. Even though your article will end up ranking for multiple keyword phrases, it’s worth targeting a specific keyword that conveys your topic vividly. This is usually the keyword that you want your article to rank high for.
Rule #3: Effectively Optimize Your Titles
When people hit Google to search something, they are often faced with several options on first page. A glance through the top ten results, they decide on visiting the websites with the most enticing headlines.
That’s right, the headline or the title of your page is the first thing a search user will notice. If it entices them, they click through and visit the site. If not, they move on. You want to be the site they visit, not ignore.
There are two things that you can do right away to make your headline worth clicking:
- Brainstorm Variations: Coming up with a prominent headline can be difficult if you’re trying to get it right in the first attempt. Rarely do you find a worthy title that way. Instead, what you need to do is brainstorm with your colleagues or partners several headline variations for the page. You aim to find the one that truly resonates with your mark audience.
- Use Keywords Naturally: Using your focus keyword in your headline, especially in the beginning of it, is great for SEO. However, the last thing you want to do is sound forced. Try to weave in your keyword in the headline in a way that gives meaning to it, instead of making it sound robotic.
Rule #4: Aim for Better Content Readability
Content readability is nothing but how easy it is to understand a certain written text. When creating SEO friendly content, it’s important to not miss out on the readability factor. While you are busy optimizing your content for the right keywords, its readability may go for a toss, which is a strict no-no.
Even though content readability isn’t seen as a direct Google ranking factor, it is an indirect one and can affect your SEO initiative.
It’s also important to note that there are many different algorithms specifically created to understand how readable a piece of content is, which the search engines may use.
- Use Simple Vocabulary
One of the easiest ways to enhance your content readability score and make it SEO friendly is to use simple words that your readers can connect with.
Use shorter words that add meaning to your content but don’t confuse the readers. Give them the information they want in the easiest to understand manner.
- Format Properly
Shorter paragraphs make a lot more sense when you are writing for the web where people do not like big blocks of text. When it comes to proper formatting, using more and more white space will only make your content appealing and more SEO friendly. How often should you separate your sentences into paragraphs? The answer is whenever you can.
Also, break down your text using subheadings along with bullet points and tables. The idea is to present your content in a more readable or digestible manner. Remember, content that is easy on the eyes gets read and spread.
- Add Relevant Images
Good content readability and a good choice of images, both go hand in hand. Because images help you add excitement to “only text” which can look boring and monotonous. Try to use relevant images wherever you feel applicable in your content to segment it better.
While it is encouraged that you add an image to your content as often as you can, research says that the best image to text ratio is one image for every hundred words.
Don’t add images to your content just for the sake of adding them. Your readers should be able to derive some value out of them. The more relevant an image is to the content, the better your audience will be able to connect to it.
Rule #5: Focus on Improving User Experience
And it is not limited to the overall website design. It goes beyond that and extends to how you use content on your site and the way it impacts its experience.
Creating content that just fills up space on your website won’t take you far. Every piece of content that you create should start with your target user in the forefront. Keep your readers in your mind, even when you’re trying to improve your site’s SEO.
Can you write content or even research keywords without understanding or knowing your target audience? Of course not. Because that’s a recipe to failure.
- Before you start on your “content creation” tasks, ask yourself…
- What do my readers want from me? What is the expectation of my audience?
- How can I create content that adds to the website’s overall user experience and improves it?
- Do my website’s core values help my content marketing strategy or hurt it?
The closer you take a look at your website and the kind of content you’re publishing, the easier it will be for you to serve your target audience. And Google knows this, which is why you’ll find websites that offer a stellar user experience are almost always rewarded by the search engine giant.
As you can probably tell by now SEO and content marketing are pretty much a two in one type venture. If you’re going to perfect one, you should probably perfect the other as well or your time won’t be very well spent. They complement each other and don’t work as well without the help of each other. Therefore, it’s a must that your content be SEO friendly.