It is the dream of every entrepreneur to grow his business to become a multinational corporation with thousands of employees and making billions every year. However, many hurdles lurk in the journey to success. That is why it is necessary to grab every opportunity when it presents itself.

In the last two decades, social media has brought opportunities for growth that for many years had been the preserve of businesses with a big ad budget. Thanks to social media marketing, it is now easier to grow your business from a garage enterprise to a household name with meagre resources. For those entrepreneurs who want to grow their business on social networking sites, here are five tips to get you started.

Produce quality content

All social media marketing initiatives begin with quality content. Before you can be confident with marketing your content on social media, you must determine that the quality is excellent and exactly what your audience on these platforms is yearning for. Additionally, the content should be unique and relate to your business proposition as much as possible.

Be open and engaging

Avail yourself to your followers on social media and respond to their questions, queries and comments. The idea is for your audience to know that you are there to help deal with the challenges that they face in the process of using your products or services. As a result, you will grow an engaged, loyal and devoted following that will enthuse them to keep doing business with your brand.

Know your target audience

For a business to truly make headway, it must clearly identify its target audience. Without a clear understanding of who your products and services best appeal to, you can spend all your resources trying to penetrate the market and still find yourself nowhere close to success. Instead of trying to appeal to the masses, you can concentrate on marketing your ideas to people most likely to want to know more about them.

Today, there are several tools that can help you narrow down your audience on social networking sites. For instance, helps brands identify the right people to follow, who are likely to follow you back and engage with you. When choosing individuals to market to, you should among other things, consider their age, location, sexual orientation, relationship status, pay status, family status, profession and hobbies.

Embrace each social network’s unique culture

Different social networking sites have certain characteristics that differentiate them from the others. By tapping into these unique characteristics, you give your business a better chance at standing out from the competition.

Learn the culture that defines people’s interactions on different social sites and you will be steps ahead of those brands that share identical content in all their social channels. For instance, you could use Twitter to thanking your customers, use Facebook to display photos of your employees at work, conference calls, etc., and Instagram to showcase the images and video clips that best capture what your business is all about.

Make a strategy

Avoid the temptation to decide what to do on the go. Instead, take time to create a social media marketing strategy that you can run with for six months or one year. The strategy will help you determine how much you are willing to spend to grow on social media and what results you should realistically expect by the end of the time frame you have set.

In addition, a strategy will help you decide what social media platform to invest most of your resources, how your posting schedule should look like and how you will respond to queries, questions and comments from your customers. It is only after creating such a strategy can you then be in a position to design a system that will measure results.