Every website will have a determined amount of fluctuation in traffic. You know what a normal range is to your website. If you see an important drop in traffic, your first acknowledgment is probably to undo the latest development you obtained in a panic. Don’t do that—there are many speculations your traffic might drop.
First, make sure that the fall in traffic isn’t just a difficulty with your date ranges. If you’re watching at today’s date, remember that not all of the traffic for today has grown in yet. Also, acknowledging what a normal change in traffic is for your website, are you sure this is serious?
Next, check with IT for technological issues. If your site is down or loading very carefully, your traffic will drop. Or, if you or your webmaster has unintentionally removed your tracking code, it will seem like you’re not getting any traffic at all even though nothing has improved.
Lastly, check the news. Is there a higher power outage, a holiday, or some other news item that may explain a drop? If you’ve established that this is, indeed, a drop in traffic that isn’t caused by professional or external issues, then move on to increasing your falling website traffic with these steps.
1) Check for Penalties
If you get a manual penalty from Google, you’ll notice an immediate drop in traffic as both the affected page or your overall rankings drop. Most reductions in traffic aren’t explained by a hand-operated penalty from Google, but it’s manageable and definitive to confirm whether or not you have one. Check for announcements on Google Search Console.
If you do have a notification, it’s apparently for tactics or content that is black hat or content that seems spammy or appropriate. If you’re working with an SEO firm, you necessitate talking to them about why they would use tactics that are penalized by Google—and find a new firm. You’ll also need to improve the mistake to remove the penalty and recover your traffic.
2) Compare Traffic Channels
It can be helpful to determine which sort of traffic is dropping on your website. If it’s paid traffic, consider whether you’ve recently stopped spending in an ad. That can explain the drop itself.
You may also want to match marked versus unbranded traffic. Branded traffic is website traffic from people who are immediately visiting your website, not being referred by a link. They may be searching for your company name directly on Google, so you know that they already know your company. If you notice a drop in branded traffic, it could be a PR issue. Possibly fewer people need to join with your brand.
3) Pause Your Ads
Another instance is that paid search results traffic is cutting within your systematic traffic. To some degree, this is expected. While spending in paid traffic may decrease your organic traffic it should boost your overall traffic.
Occasionally though, your paid traffic only forms into your organic traffic. It’s conceivable that you have such a powerful presence on the paid keyword, that there’s no interest in buying ads there. The only way to understand if your paid ad is effective for your traffic drop is to pause the ad and see if your traffic continues at previous or expected levels.
4) Have You Lost Backlinks?
If you segmented your traffic moreover found that your referral traffic dropped, it is time to see into your backlinks. If a few pages have left in traffic and they also appear to have lost backlinks, there’s a great chance you have discovered your problem.
How do you get your links replaced? Sometimes it’s a matter of emailing those which used to link to you and questioning what’s going on. Maybe your content requires a refresher to stay relevant. Maybe your opponent has won the link. Or, perhaps the content that used to link to your site is performed entirely.
It can be a challenge to recover the links, but if your content once attracted the backlinks, it can also attract the new ones now. The best approach is to modernize the content, add to it, and republish it or re-share it within your social media platforms. Essentially, make sure it offers even more increased value.
5) Are They Quality Backlinks?
Not all backlinks are good. If your content is connected from a shady or spammy site, Google may consider you paid for those links and are using black-hat SEO practices. Many other features of your links might bring down your rankings. Perhaps the links all use the same anchor text or anchor text not in your personal website’s language.
Whether you did or you did not use bad methods to get these links, you need to have these site owners remove the links, or to your domain authority and traffic will continue to experience.
Your first approach should be simply to ask the website to remove the poor backlink. If they won’t, you can formally disown the link with Google to exclude the association.
6) Check Your Competition
Are you losing rankings for your competition? Perhaps you haven’t lost the spot yet, but your opponent has offered a brand new piece of the content that is offering more extra value than your own, and it is previously taking to your traffic.
If so, you have two choices. You can acknowledge that ground and focus on keywords or policies your competitor has not yet advanced in, or you can concentrate on head-to-head competition if you think you can succeed in their latest efforts. It will depend on your contenders and the resources you can perform to the task.
7) Boost Your Rankings
If you’ve lost out to opponents or just seen a general drop in website traffic, you can perpetually try to boost your rankings to make up for it.
We’ve offered a lot of tips about whereby to do this in the past. One excellent way is to use video to boost your SEO efforts. And overall, focusing on offering value to your audience will serve you well as well.
8) Other SERP Issues
Sometimes, your essential piece of content is, however, ranking well, and the keyword has the corresponding search volume, but people just aren’t succeeding. It could be because Google has determined to offer the solution to the searcher’s query in a new answer box. Answer boxes are accessible, but it means people don’t have to head to your site to get the solution they’re looking for.
If you’re the individual who has gained this answer box, you can simply reformat the content that the answer box is based on to make it more suitable for people to click on your site to learn more. Expand on the answer, and make it too long-drawn to be read in the answer box alone.
If you’ve missed out on the answer box opportunity, you can pinch your content to optimize it. Exceptionally if this is a new answer box, spending some time on this can bear you a lot of fruit.
9) Check Your Page Type and Traffic Type
If your website traffic is dropping down, it can be helpful to examine which pages are experiencing most. Is it your homepage or your category pages or blog posts, or product pages? This can give you hints as to why your traffic has dropped and what adjustments may be in order. A reduction in blog posts could mean you require focusing on content marketing or contrarily promoting the pages through your other digital marketing efforts.
A fall in traffic to the category or product pages could be an SEO dilemma, or it could be a difficulty with user experience, particularly if you’ve made some changes recently.
10) Check User Experience (UX)
Having some returning visitors than normal? Improving the experience on your website can push away readership, at first. This is especially true after a site re-design. People require adjusting to changes and learning how to operate your site again.
Of course, every change you execute to your site should focus on making your user experience easy and obvious. If your site’s traffic doesn’t rebound soon, it may be time to explore whether or not your user experience is turning visitors away from your website.
One key metric is the moment it takes for your website to load. According to Google, a very common website loading speed can lower your rankings. However, this is an exception. It’s more likely that users are simply giving up when your page gets too long to load. While most users focus on the home page, it’s important to check the loading speed of other pages. For example, e-commerce sites may get sluggish when loading multiple products.
While your falling website traffic could be due to one or two careless faults, it’s more likely that you’ll demand to put in some long-term work to boost up your numbers back up. There’s always the chance that your site has been affected by an algorithm update from Google or is encountering tough competition from a new competitor to the market.