HTTPs is a priority for Search Engines but surprisingly, the Google Chrome makes it necessary for web browsers as well. The websites or web pages that lack the SSL certificate i.e., HTTPs will be showing as a “Not Secured” website in Chrome 68 by July 2018.

The organic search marketing impacts the searcher’s perception and the overall quality of your company. They are the best way to create a much stronger impression on the visitors compared to the paid search.

Naturally, the site that is not secured is more prone to get rejected by the user. The experience they will be getting can lead to a strong and even long-lasting impression.

Lot of you knows about the SSL now.

What is SSL certificate it and why does it require so much?

SSL stands for Secure Sockets Layer and is essential for protecting your website even if it does not contain any payment information. There is a rumor that SSL is being required for only the e-commerce websites but in reality, there is nothing like this. Each and every website contains some information they never want to share with anyone.

What is the main reason to install the SSL certificate?

The main reason to install an SSL certificate is to keep the sensitive information safe from hackers. All of the important information will be kept only between you and your server which ultimately let you identify the hackers. You don’t even want to imagine a situation where your business or personal website is hacked. Relax…that is just an imagination.

The trusted SSL providers can only be issuing an SSL certificate to a verified company that may have gone through some identity checks. Even the HTTPs also protects phishing attacks which are an email sent by a criminal that is trying to link their own website to your domain name. A trusted infrastructure is provided.

The SSL certificate is used to establish an encrypted channel in between the Client and Server and the transmission process required some important details such as Credit card, Account login, and some other sensitive information also.

Is there any type of SSL certificate?

Yes, it is divided into 3 groups such as Domain validation certificates, Organization Validation, and Extended Validation certificates. The Domain validation certificate requires an applicant that needs to prove their control over the Domain only whereas the organization validation certificates are demanding an applicant that can legally prove its business accountable. It will be containing a domain and company name of the certified applicant.

types of ssl

Handshake is a protocol that is used within SSL/TLS for the purpose of security parameters. The examples are:

TLS_RSA_WITH_RC4_128_MD5
TLS_RSA_WITH_RC4_128_SHA
TLS_RSA_WITH_3DES_EDE_CBC_SHA
TLS_RSA_WITH_AES_128_CBC_SHA256
TLS_RSA_WITH_AES_256_CBC_SHA256
TLS_RSA_WITH_AES_256_GCM_SHA384

 

Related post: http://www.yogeshgaur.com/pros-and-cons-of-email-marketing