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If you are working hard on SMS marketing but failed to see any result, you might feel like taking down the entire campaign. You might think that your channel does not work anymore. Before you take any of these drastic decisions, you can check out some statistics. Around 74% respondents will report improved overall business impression that interacted through text message. On the other hand, consumers sending those text messages will have a higher conversion rate of 40% than those not associated with SMS marketing and campaigns. So, if you think that the SMS market is not working for you, try checking out some points you might be missing out on.
The mobile world is getting way noisier than before. So, don’t just make it worse! Remember to check if your message is delivering value or not. SMS messages are quite disruptive in nature and they surely demand attention. According to some statistics, around 90% SMS messages are read within a period of 3 months of delivery. No one likes getting interrupted with messages unless they get something valuable in return. Not providing valuable message can definitely work against your business. It will force readers to ignore your message or even block your number!
The more you get to utilize the value of segmentation, the better your SMS marketing will perform. No matter how well timed or even good your message might be, if they are not relevant, they are complete failure. Different people have multiple things they want through your SMS. So, segmenting customers is always the major key towards relevant non profit marketing. In terms of SMS marketing, marketers fail to check the value of segmentation, which will do them quite some harm.
In this current field of marketing overload, promotional message will only shine if it has proper relevance to it. Promotions are excellent ways to push subscribers to purchase. However, it comes with a lot of responsibility. If you end up sending too many promotional messages, people might get annoyed quite a lot. Moreover, sending promotional message to everyone will hurt your business quite a bit. Therefore, you have to be smart with promotions and send targeted SMS only.
Whenever you are writing SMS, remember to make it as crisp as possible before delivering. No one has the time to read a lengthy message, especially in this busy world. Each message has 160 characters and you should try fitting your concise message within that set. On the other hand, just because you have been given a limit of 160 characters, that don’t mean you, have to use it all. Your message needs to be concise and hitting the point straight. No beating around the bush welcomed.
Once you have clarified these points, you can easily use SMS marketing for some successful business strategies. It takes time to gain success, but the result remains towards positive scale. So, without wasting time, try implementing these sources now.
Author Bio – Barrack Diego is a freelance content writer. He has written many good and informative articles on different categories such as Business, Marketing and Web Design. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.