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Remarketing is a wise way to stay connected with visitors that are coming to your website but might not purchase any product or made an inquiry. Facebook remarketing is the ultimate form of remarketing. The major benefit of this is it allows you to present the targeted ads in front of the audience that already shows their interest in the same. Experts especially recommend for investing in remarketing.
Facebook has 2.07 Billion of monthly users worldwide which seriously makes Facebook less ignorant. 5 new profiles are created every second which clearly depicts that your dedicated audience is exploring. Right now, Facebook ranks the topmost position in Social media existence.
No need to try every social platform for searching your potential customers.
The data shows that every age group is engaged in Facebook which is a golden opportunity for your business.
Facebook demands only 20 customers for retargeting, whereas, Adwords requires at least 1,000 users. Facebook remarketing is far superior to Google display network as this Social networking site allows a segmented list of demographics like Education level, Job, Industry and Title etc. No banner blindness is observed in fb remarketing, see the example below:
AdBlocker only works on Banners and thanks to Facebook for not posting the ads on the banner. Instead, they place them directly into your news feed similar to a post.