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Facebook video ads are right similar to normal ads which are used to showcasing a product in an effective manner. As per estimation, Mobile videos will be accounting more than 75% traffic in 2020. 140 Million hours of video are watched every day on Facebook with 1.74 Billion mobile active users. Facebook video ads are not much expensive; they will be displayed in the Newsfeed or in the Right-hand sidebar along with those videos can be sent to Instagram too. These strong numbers of data will surely convince you that these Facebook video ads worth.
The most promising factor for a video must be a piece of content with a try of giving some relevant information to potential customers. The 4 kinds of videos which you can be made are behind-the-scenes video, Real customers feedback, Informative and Product demonstration. All of them are actually beneficial and dedicated to product only for higher Return Of Investment. The very first look at the video must be eye-catching to let the user stay.
Setting up the targeting options is a good idea for creating a Buyer’s persona and figuring out the traits of an ideal customer. Video ads get better visibility; having a link to “call to action” would be like cream on top.
Lifesaver tip: Try to make Facebook video ads for 15 seconds or lesser to achieve more completed views.