Accelerated Mobile Pages is associate degree ASC text file secret writing commonplace for publishers. The aim for AMP is for publishers to be ready to load their sites quickly on mobile since mobile responsive might be ungainly and slow as a result of desktop resources square measure significant and lots. If we’re aiming to be honest with ourselves, most of the weather of a desktop website is not sensible for a mobile site.
- In May 2015, Facebook revealed Instant articles
- June 2015, Apple unveiled Apple news
- October 2015, Google has announced Accelerated Mobile Pages
Benefits of Accelerated Mobile Pages:
- It’s no surprise that one in every of the most advantages of website pages developed with AMP is that the pages load like lightning on mobile devices – providing it had been created for this purpose. This is often very important as studies show that mobile users sometimes abandon an internet site that takes longer than three seconds to load; intrinsically, businesses that adopt AMP might facilitate to drive mobile abandonment rates down and increase conversions. Lesser tags mean faster loading time; AMP is actually good for loading pages quickly.
- Helpful in Search Engine Results Page (SERP): This is obviously not an independent factor responsible for increment in ranking. Page load time is an essential factor for rank. If the loading time of your website is exceeding the time, the user will simply exit from the website which further causes higher bounce rate.
- AMP focuses on supporting a wide range of Ad networks and its related technologies.
- Improving ROI spent on the ad.
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