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The time a Search Engine returns to its search results, it is basically of two types: Organic and Paid. Organic Search results are the web page listings that are most closely to SEO and is also known as “Natural search” which is the base of SEO- the organic results. Organic reach is the total number of peoples that are visible to your post through unpaid distribution. It is based on the number of people who saw your Facebook page post through News Feed, Ticker or official FB page. Organic is the most common way of reaching to other Facebook users.
Paid results are none other than Advertisements that any website owner pays to their Web pages for specific keywords. It is the perfect way to reach the potential clients. Total reach is the number of unique people who actually saw your posts.
Organic reach might be steady, so it may be possible to switch to Facebook’s paid Advertising options for promotion and increasing the reach of posts. Paid advertisements add up an extra benefit of targeting peoples from different geographical areas. Organic allows getting the reach only up to peoples of similar interests or demographics. Click on “Boost” button located at the bottom of the published page, select audience type, allocate the suitable budget and select the duration.
related post: http://www.yogeshgaur.com/what-are-facebook-ads/